This position reports to the Property Manager. The Outreach Marketing Consultant is a key contributor to motivating the onsite leasing team and will develop and create marketing campaigns, programs and initiatives to drive prospect traffic to the property. This position is responsible for driving traffic and qualified leads to the property and will play a key role in the property hitting budgeted occupancy.
Maintain an excellent customer service relationship by adhering to the Peak Service Standards
Partner with the social media, website, and sales teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Analyze sub-market trends and results to develop a strategic marketing and advertising plan designed to drive qualified leads that link to the business strategy and plan
Conduct ongoing analysis and reviews of targeting strategy, lead generation quality, advertising, sales messaging, websites, and collateral materials for accuracy and relevance as it relates to lead generation goals, verbiage, and brand awareness
Supervise the planning, preparation, and implementation of lease up events, renewal parties, property events, and competitions as approved by the Property Manager
Work with the Property Manager to assist on-site staff in building relationships with colleges and universities, vendors, and prospects
Make recommendations regarding the completion of effective outreach marketing, on-site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community
Participate in driving sales at the community through review of shopping report scores, interviews with leasing and sales candidates, random shadowing of the sales consultant, inspection of models or show units, and providing recommendations related to promotional collateral
Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
Assist in the completion of market surveys and leasing reports as required
Accurately prepare and have a thorough knowledge of all lease-related paperwork
Maintain accurate prospect traffic and leasing data, and assist with other computer data entry as necessary
Create, review, and manage all property promotional items
Any other duties as assigned by your supervisor
Experience in multi-family or student housing sales, leasing, or marketing is preferred
High degree of proficiency in Powerpoint, MS Word and Excel
Must be proficient in social networking: Facebook, Instagram, YouTube, LinkedIn, & Twitter and other emerging platforms
Bachelor degree in Marketing, Communications, Business, Real Estate or other related field is preferred
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Self-starter and have the ability to multi-task while having the ability to work independently within identified parameters
Welcome to Peak Campus ("Peak" and the "Company"), a fully-integrated student housing real estate company providing best-in-class property management, development and consulting services.
Peak Campus is a visionary leader in the management and development of apartment communities in college markets across the nation. With over 53,000 student housing beds currently under management in 71 college markets, Peak is the country's second largest privately-owned, student housing company. Our broad portfolio encompasses both privately-owned and university-sponsored projects in all stages, including initial development, lease-up, stabilized, core, value-add and distressed assets.
Our best-in-class communities offer housing for today’s brightest students. The Peak Campus team consists of group of experienced professionals that understand the unique challenges of student housing operations, development, marketing, and leasing. The group offers an unmatched ability to execute on management, development, and customer service strategies consistent with the goals and long-term investment plans of our partners. At Peak Campus, Good Just Isn't Peak Enough!?