Vectorworks, Inc. is looking for a Product Marketing Manager - Architecture who will play a key role on the global marketing team. Under the direction of the Product Marketing Director, you will be tasked with crafting go to market strategies, product messaging and positioning, and supporting collateral.
The Product Marketing Manager - Architecture will also be responsible for contributing to global marketing strategies for the product line, as well as managing and contributing to key projects.
It's an exciting time to join the Vectorworks family, and if you are looking for an opportunity to have a lasting impact on a growing team, we hope you'll take the time to learn more about this opportunity!
In this role, you should expect to:
Develop product positioning and messaging that differentiates the Vectorworks product line in the global market
Sales enablement – communicate the value proposition of the products to the sales channels and the sales tools that support the selling process of your products
Product launch – contribute to the planning and launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence – gather market intelligence about the industries we serve, and the products we compete against in order to feed the sales channels with the best tools possible for counter-selling.
Contribute to the development of global marketing collateral including brochures, whitepapers, positioning papers, case studies, sales presentations and more.
Travel up to approximately 25% subject to change based on company and customers’ needs
Other duties as assigned
Why do you want this job? Because you are:
A problem-solver with strong project management, presentation and communication skills who can prioritize and handle multiple tasks effectively
A strategic leader who embraces challenges, along with the ability to grasp and translate technical capabilities
Process-minded with strong analytical skills and with excellent attention to detail and quality
A self-starter with a dynamic personality who is interested in developing a collaborative and successful team
Why do we want you? Because you have:
A Bachelor’s degree in Architecture or a related field is required
3+ years of software product marketing experience or at least 2 years experience in a related field
Excellent communication skills, both written and spoken
Strong presentation skills to both small and large groups
Experience in a sales or marketing environment is a plus!
Vectorworks Inc. is an Equal Opportunity/Affirmative Action Employer.
About Vectorworks, Inc.
Vectorworks cares about design. Since 1985, we have served the architecture, landscape, and entertainment industries, drawing inspiration from the world around us and encouraging the more than 650,000 designers who use our software to create experiences that transform the world.
Our commitment to develop the world’s best cross-platform CAD and BIM software has taught us a simple truth: great design begins with the inspiration of the designer. Vectorworks supports that inspiration by guiding the exploration of discovery and finding creative solutions. We provide powerful tools to help designers capture ideas, nurture innovation, communicate effectively, and realize their vision.