The Marketing Managerfor the Tenet Strategic Marketing Group (TSMG) will play an important rolein Tenetâs continued transformation into a consumer-focused organization. Thisposition will successfully execute marketing plans that drive growth for theirassigned hospital/market, drive community engagement, and effectively communicateâthe storiesâ of how an assigned hospital is making a positive impact on thepeople it serves through its specialized service line offerings.
Reporting to the Group Marketing Director with strongday-to-day interactions with the hospital Chief Strategy Officer and HospitalCEO, the Manager will work with the hospital leadership team, communicationsteam, and field marketing teams to implement marketing activities that supportservice line growth and brand engagement for an assigned hospital/market. Thisposition will build trusting and collaborative relationships with internal andexternal teams and astutely represent the hospital in establishing andmaintaining effective community engagement within the framework and vision ofthe Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Essential Duties and Responsibilities
Marketing Strategyand Execution
Supports the director in the development ofstrategic marketing plans that drive growth, consumer engagement, and patientretention.
Drives executional excellence of marketing planactivation that supports the overall marketing strategy and growth.Plans, implements, and measures allday-to-day marketing responsibilities such as:activation of marketing campaigns; coordination of events and seminars;highlighting positive stories across paid media, including social.
Keen level of focus on measuring results of allin market activities.Analysis complexinformation to distill impact of marketing programs and conversions.
Seeks information and operates at a level ofconstant inquiry about business priorities and key initiatives that can furtherdifferentiate the hospital within the market. Acts as a âreporterâ working toidentify and translate the marketing activation âstories of successâ
Proactively communicates key program results andlearnings to Director and VP of marketing operations.
Communicates regularly to hospital leadershipand stakeholder groups regarding marketing plans and marketing programresults.Maintains a collaborativeworking relationship with hospital and physician teams.
Maintains comprehensive knowledge ofhospital-based operations, service lines and physician relations. Participatesin the planning, implementation and management of the hospital marketing budget
Excels in the use of effective storytelling andutilizes advanced writing skills across multiple platforms (e.g. social media, paidmedia, website, collateral) to create engagement within the community, with keystakeholders and to entice usage among a targeted consumer base
Collaborates with the Group team to implement marketingprograms that offer key differentiators based on quality, service and/oroutcomes, have measurable ROI and build better hospital/market brands through consistentmessaging, differentiated value propositions and brand positioning within the market
Effectively engages with the community and keystakeholders for the purpose of building and enhancing the brand in the marketplace and translating the vision and mission of the hospital
Supports integration efforts across physicianmarketing, urgent care, out-patient centers, etc.
Bachelorâs Degree in Marketing, Communications, Business or relevant major is required
Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred
At least 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)
Knowledge, Skills, Abilities
Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement such as social and digital media, advertising and communications platforms, marketing automation/CRM, content creation, and website management
Demonstrated experience in understanding marketing channel performance and how results are supporting business objectives.Ability to synthesize learnings/best in class practices and quickly implement learnings to strengthen in market plans
An excellent ability to bring stories to life to engage consumers across traditional and non-traditional media
Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media
An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
A proactive servicing approach and a strong sense of urgency to respond to matters on time
A collaborative style which engenders therespect of others and can be best described as a leader, mentor, and a coach
An active listener with exceptional oral andwritten communication skills
A team player who gains value in activelyparticipating as a team member across various disciplines and organizationallevels
Comfort with ambiguity and working in a large,diffuse, highly matrixed environment
Demonstrated understanding of paid, earned andowned media integration and an ability to partner and support thecommunications teams.
Authentic- Has deep integrity and holds personal and professional values consistent with Tenetâs mission, vision and values
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Persuasive- Able toadvance an idea, strategy or program through influence, communication and negotiation.Works through credibility and collaboration to achieve success in a highly complexand matrixed organization
Collaborative- Confidentwith a commitment to her/his ideas and ideals, but someone who also listenswith true self-awareness and empathy. A leader who possesses a âcommon touchâto relate comfortably and effectively with people at all levels
Detailoriented - Strong attention to detail in grammar, design, development, andstrategic approach
Professionalâ Is held in high regard for maturity level, reliability, trustworthinessand overall professionalism
Primary Location: El Paso, Texas
Facility: Tenet Headquarters
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâs or employeeâs race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.