Position Overview The Marketing Specialist will serve a critical role in developing interest and engagement among educators in the professional learning experiences offered by the Harvard Graduate School of Education (HGSE), toward advancing the School's mission to prepare leaders in education and to generate knowledge to improve student opportunity, achievement, and success. The Marketing Specialist will collaboratively develop and deploy a strategic, comprehensive, multi-channel marketing plan that promotes the new Certificate for School Management and Leadership (CSML) – a joint program offered by HGSE, the Harvard Business School, and HBS Online. Moreover, the Marketing Specialist will help to build the HGSE Professional Education brand and contribute to the strategic growth and impact of Professional Education (PPE) at HGSE, which serves more than 10,000 professionals in early childhood, K-12, and higher education around the world each year through a diverse portfolio of professional learning offerings.
The Marketing Specialist will work to develop and deploy marketing in multiple channels to broaden awareness of and applications for CSML, increasing the visibility of these offerings across target audiences, and meeting ambitious goals for enrollment. A successful candidate, in addition to possessing a solid marketing and communications background, will have demonstrated ability to operate in a highly-collaborative work environment, an entrepreneurial spirit, and a track record of driving results with clear evidence of efforts-to-outcomes. This position will report directly to PPE's Manager of Marketing and Communications, and work in close collaboration with the Program Director of CSML and the faculty leads, as well as members of the Marketing & Engagement, program management, and leadership teams for CSML and other HGSE programs.
Develop a deep understanding of the goals, value propositions, offerings, and markets served by HGSE Professional Education – with specific focus on the Certificate in School Management and Leadership (CSML) – and including the professional learning needs and interests of the aspirant and practicing school leaders for whom CSML is being developed and offered
With direction and feedback from team and faculty, develop compelling descriptive copy and design for all marketing channels that is focused on both lead generation and lead conversion, and that balances content-driven thought leadership with program-driven promotion
In partnership with Associate Director of Marketing and Engagement and the CSML Program Director, propose budget allocations for marketing activities, track expenses, and recommend adjustments as necessary
Responsible for maintaining updated information across all marketing assets including webpages, videos, emails, print collateral, etc.
Lead other projects such as press releases, articles, demo and promotional videos, and webinars working in close collaboration with faculty, Program Director, and team to create awareness for CSML
Analyze and report on marketing efforts-to-outcomes with the goal of optimizing and improving performance through problem-solving and prioritization, and by adapting plans to achieve/exceed large-scale enrollment goals
Support the enrollment funnel through phone and email outreach to prospective participants, working closely with the Admissions Coordinator
Serve as liaison and key contact for Marketing team for CSML, attending meetings, responding to and triaging inquiries/requests as appropriate, and coordinating key lines of communication across groups
Support business development team by developing marketing assets, instructional guides, and outreach templates, as well as other projects as needed
This is a full-time, one-year term position with the possibility of renewal on an annual basis.
HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.
HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school. We do this by:
Hiring and retaining staff reflecting the diversity of those we serve;
Providing employees opportunities to learn, grow, and be challenged;
Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation;
Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion;
Communicating transparently and respectfully; and
Fostering an inclusive, respectful, and professional work environment
We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.
About the Harvard Graduate School of Education
Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www.gse.harvard.edu
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
BA/BS or a combination of education and experience required
Minimum of 2 years related work experience, including experience with email marketing and systems, and social platforms and marketing
Interested applicants much submit a resume and cover letter for consideration
The ideal candidate will have exceptional interpersonal, organizational, and time-management skills, and a proven record of working collaboratively with a wide range of constituents. This person will be a high-energy, deadline-driven self-starter who is able to work as part of a larger, complex, and evolving team, and to balance interests and needs of a variety of stakeholders. The successful candidate will have experience taking general ideas around program goals and objectives and creating more detailed and effective messaging consistent with the CSML, HGSE, and Professional Education brand strategies, incorporating feedback along the way. Desired experience, skills, and attributes of a strong candidate include:
Demonstrated experience developing and conveying marketing messages that capture fundamental principles and the value proposition of CSML and related programs, products, and service offerings
Experience with email marketing, including copy, design, and delivery/deployment
Excellent writing and proofreading skills
Experience with social media platforms and marketing
Strong technical proficiency with email and marketing technology, Salesforce and/or other CRMs, and a disposition toward creating strong systems and structures to maximize productivity and efficiency in marketing and communications efforts
Experience in and/or familiarity with K-12 preferred, as well as an interest in and knowledge of the professional, executive, and/or continuing education landscapes (especially online) for adult learners
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48612BR
About Harvard University Graduate School of Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.