Occupational Category (Staff Positions Only): Professional
Hiring Salary: Monthly-Staff
Department: Graduate Admissions
Bachelor's Degree in Marketing, Communications, or related field. Master's degree preferred. Six years experience in Marketing, Communications, or related field. Experience in higher education is desirable. Functional knowledge of a CRM environment preferred. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.
Nature & Purpose of Position/Usual Duties:
Plans, organizes, and directs the day-to-day operations of the Department of Enrollment Marketing & Communication in its efforts to market and recruit qualified prospective students for application and enrollment at Sam Houston State University.
Primary Responsibilities (Staff Positions Only):
Oversees and works collaboratively with direct reports, SHSU faculty, staff and external agencies to develop and execute prospective student marketing strategies, utilizing creative design, social media and traditional marketing strategies to achieve annual enrollment goals. Oversees marketing strategies for special populations. Supports admissions and academic programs application and enrollment, utilizing various advertising strategies. Oversees SHSUCRM systems and provides insights and recommendations on areas of opportunity and improvement. Analyzes and reports on the effectiveness of marketing strategies, ROI from various lead generation efforts to inform strategic decisions. Ensures all prospective student marketing is consistent with the University's style guide. Performs other related duties as assigned.
Internal Number: 20674
About Sam Houston State University
For more than 130 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The Measure of a Life is its Service", echoes across SHSU's six colleges and beyond its Texas campus through student research, creative endeavors, service learning, volunteering and more. Named for Sam Houston, Texas' greatest hero, SHSU continually strives to honor its historical roots through academic excellence that includes exceptional teaching from faculty members who care as much about their students' success as they do about furthering the knowledge of their fields. While embracing its legacy, SHSU also strives to meet the needs of contemporary students, both traditional and online. With over 20 bachelor's and graduate degrees available entirely online, and more in development each semester, SHSU Online is quickly becoming one of the best online universities in Texas.
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