The University of Virginia Darden School of Business seeks a hands-on, strategic Director of Degree Program Marketing to oversee development, coordination and implementation of marketing and prospect communication in support of enrollment goals for Dardenâ™s degree programs. A collaborative leader, the incumbent will consistently communicate the brand of the Darden School and its portfolio of degree programs, including the full-time MBA, the Executive MBA and its Global Executive MBA format, and the new Master of Science in Business Analytics, in partnership with UVAâ™s McIntire School of Commerce. This role reports to the Senior Director of Enterprise Marketing.
The director, along with additional members of the C&M team, will develop, execute and analyze comprehensive, customer-centric marketing plans for each program in the degree portfolio, aligned with target audiences and market segments. The role will direct the marketing communication strategy for the recruitment and enrollment of prospective and admitted students prior to matriculation. This role will work cross functionally and collaboratively across C&M and Admissions teams as well as the broader Darden marketing community to identify marketing opportunities and align audience communications workflows and initiatives. The director will continuously monitor the competitive landscape and best practice examples of business school education with the goal of increasing brand awareness, engagement and applications to the Darden Schoolâ™s degree programs.
Internal Number: R0001660
About University of Virginia
Founded by Thomas Jefferson, the University of Virginia opened in 1825 as the nation's first public university. A longstanding dedication to preeminence in both scholarship and teaching; top ranking in global satisfaction, collegiality and work/family issues on the COACHE survey of early career faculty; a commitment to excellence that is integrally connected with diversity and a broad array of benefits make the University of Virginia a prime choice for both faculty and staff. The University of Virginia is located in the small cosmopolitan city of Charlottesville near the Blue Ridge Mountains, 70 miles from Richmond and 110 miles from Washington, D.C. The University of Virginia remains the No. 2 best public university in the 2013 edition of the U.S. News and World Report rankings. In the 14 years since U.S. News began ranking public universities as a separate category, U.Va. has ranked either No. 1 or No. 2. U.Va. continues to rank in the Top 25 among the best of all national universities, public and private.