Division/College: D'Amore-McKim School of Business
FT/PT: Full Time
The Assistant Director of Marketing is responsible for developing the strategy that drives both the enrollment and reputation goals for a portfolio of Northeastern University D'Amore-McKim School of Business graduate programs. This person leads the implementation of positioning graduate programs with prospective students, current and prospective employers, and other campus constituencies. The Assistant Director helps to position Northeastern well within an increasingly competitive business school industry. The Assistant Director tracks and measures the impact of integrated marketing activities to gauge current success and inform future planning. Strategies must drive and support the School's graduate enrollment goals by delivering a qualified prospective student pool, increasing market awareness, and contributing to the overall success of the School. The Assistant Director collaborates closely with the Director of Marketing, the communications team, enrollment management team, the Lifelong Learning Network, D'Amore-McKim administration, and faculty to meet goals for assigned projects and portfolios.
Bachelor's degree in marketing, communications, or business with minimum of 7 years of experience in marketing required. Direct marketing experience, including experience with developing marketing plans for enrollment marketing in an agency or marketing-related field is preferred. Previous higher education experience preferred. Demonstrated success in the development and implementation of marketing strategies. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Strong written and verbal communication skills. Ability to think and act both analytically and strategically. Must have strong writing skills and proven ability to edit and proofread documents. Experience working with a marketing automation tool and customer relationship management system (CRM) a plus.
Requisition Number: STFR005183
Internal Number: 59153
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.