Job Code: 4771Grade: HStanford Graduate School of Business Residing in Silicon Valley, the heart of innovation, Stanford GSB has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, push the boundaries of knowledge with faculty research, and offer a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We strive to change lives, change organizations, and change the world.
This position resides in the Executive Education department. The mission of the Executive Education department is to use GSB faculty ideas to inspire global leaders to change their thinking and drive positive impact throughout their organizations.
In this role, you will manage all email deployments using our new Salesforce Marketing Cloud (SFMC) and Salesforce CRM systems with the purpose of driving enrollments for our Open Enrollment programs.
You make sure that your projects always run well, you love technology, and you thrive on learning new things.
You build trusting, successful relationships with stakeholders through strong communication skills and personal accountability.
You can motivate and energize team members to deliver great work.
You pay attention to details and know how to keep track of multiple priorities, getting them done successfully in collaboration with a group of other talented people.
You are highly productive and able to focus on the tasks at hand to get things done yourself.
You like to zoom out sometimes and think about the larger picture of how you work.
You never rest on your laurels and instead look forward to improving the next time around.
Your primary responsibilities include:
Responsible for email campaigns including approach, planning, executing, analyzing and offering best practices and innovations. Manage deployment schedules effectively and efficiently and communicate any changes proactively with various stakeholders
Work with other partners including Marketing Leads to get email content, put into SFMC email templates (both text and HTML), send test emails and incorporate feedback as needed.
Work with Marketing Leads and the marketing analysts to get accurate lists and criteria for segmentation
Export audience lists for email, postal mail, suppression, and user-preference use, and data analysis use (from various data sources)
Create new email templates as needed
Ensure emails are dynamic, efficiently coded, and render correctly across all client browsers. Audit emails prior to deployment for rendering within mobile and desktop
For large sends, use throttling and monitor the sends as needed
Monitor and manage automations, journeys and triggered sends
Assist in campaign and UTM code set-up as needed
Manage naming conventions for email files loaded into SFMC
Document, report and troubleshoot any issues related to live emails
Manage CASL/GDPR and other regulatory suppressions
Archive emails and record campaign deployments accurately
Manage the SFMC dashboard
Provide timely and accurate reporting of metrics as defined by the stakeholders
Drive towards email operational efficiency and consistency
Provide marketing training and user support as needed
Other duties may also be assigned
To be successful in this position, you will bring:
Bachelor's degree and three years of relevant experience, or a combination of education and relevant experience.
Proficiency in Salesforce Marketing Cloud (Email Studio and Content Builder), or other equivalent technology
HTML skills for creating and editing email content
Basic familiarity with Sales Cloud
Google Analytics dashboard reporting and tracking code creation
Google tools such as docs, sheets, and slides
SQL and Tableau experience a plus
Knowledge of current regulations for CanSpam, CASL, and GDPR a plus
At least 3 years of in-depth email marketing experience focusing on branding, communications, digital and events
Experience marketing an online program, service, or product
Demonstrated ability to establish priorities, manage shifting priorities, and handle numerous time-sensitive projects with multiple deadlines
Ability to accomplish goals working through formal and informal channels, with diplomacy and tactfulness
Demonstrated solid planning and organizational skills
Demonstrated experience working independently and as part of a team
Excellent interpersonal, written and oral communication skills, including the ability to bridge functional and technical resources by productively engaging and influencing cross-functional teams
Certificates and Licenses:
Marketing Cloud Email Specialist credential a plus
*Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job. Why Stanford is for You Stanford's dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generous perks align with what matters to you:
Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a Ted Talk, film screening, or listen to a renowned author or leader discuss global issues.
A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
Discovery and fun. Visit campus gardens, trails, and museums.
Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!
We pride ourselves in being a culture that encourages and empowers you. How to Apply We invite you to apply for this position by clicking on the Apply for Job button. To be considered, please submit a cover letter and resume along with your online application.
Location: Graduate School of Business, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.Stanford University is an eq...ual opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.