Us: The Content Innovation Analytics group at Viacom -- a team of marketing researchers, data scientists, and web developers taking programming/marketing research to the next level. We look at the world of consumer research and never fail to ask, “what else can we learn from this?”
You: a researcher experienced in surveys, transactional metrics (sales, viewership data, digital traffic, etc.), maybe social sentiment analysis as well. Someone who enjoys thinking creatively around methodologies, analytical strategies, and reporting/presentation.
Reporting directly into the team’s Vice President, the Sr. Manager, Insight Analytics will lead the study process end-to-end and will collaborate with a team of data scientists to create next-generation analyses that drive decision-making around content development, acquisition and marketing for Viacom brands including Comedy Central, MTV, Paramount Network, VH1, and BET.
You will partner with the Vice President to develop questionnaire outlines for large surveys based on study key goals and business use cases
Guiding junior staff in writing smaller ad-hoc surveys
Proofreading surveys for proper question wording, syntax and overall survey logic
Coordinating all logistical details of studies
Forming positive relationships with and managing vendors, ensuring timely responses and accurate deliverables
Analysis & Reporting:
You will work with the Vice President in developing out analysis plans based on 1) relevant data sources, 2) business needs, and 3) different statistical approaches
Organizing and mining data sets using statistical software such as SPSS, Python, R, etc.
Synthesizing data from multiple sources – such as survey data, syndicated data, Nielsen and Omniture data – and building creative, custom-designed analyses to tell comprehensive stories about the preferences and behaviors of the viewer
You will be participating in presentations of findings to brand research teams
5+ years of experience in custom research, including 3 years of experience developing and editing questionnaires, preferably in a media/entertainment industry environment or on behalf of media/entertainment clients
Experience partnering with data scientists and/or exposure to using tools such as SPSS, Python, R, etc.
Strong experience with Powerpoint and Excel, including using macros and pivot tables
Superior interpersonal skills, with a track record of successful collaboration within and across teams
Excellent organizational skills and attention to detail
Ability to thrive in a “start-up” environment with frequently evolving priorities and processes
An interest in television and other forms of video entertainment
Viacom Media Networks, a unit of Viacom (NASDAQ: VIA, VIAB), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, BET, Centric, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, and GameTrailers.