At the University of Cincinnati Online (UC Online), we deliver a world-class experience for students seeking online flexibility and University of Cincinnati quality. From inquiry to graduation, we push the boundaries of what is possible and drive innovation in online education at the University of Cincinnati. With a student-centric approach and data-driven decision making model, we support students through the online lifecycle of program discovery, program participation, and degree attainment. Our students realize their hope for a better future through real-life learning at an institution with a legacy of research, innovation, and accomplishment.
In fulfillment of this mission, UC Online invites candidates to the position of Marketing Specialist.We are seeking forward-thinking innovators who are eager to join UC's newest academic unit as we build the next chapter in online education.
The Marketing Specialist will assist the UC Online Marketing team with the execution of UC Online's marketing strategy, including print, direct mail, search, and social media. Additional responsibilities include monitoring and reporting on marketing campaign activities in reports and dashboards, as well as assisting with tracking inquiries and supporting the retention, program development, and program launch efforts of UC Online. Other duties supporting UC Online may be assigned.
Bachelor's degree or equivalent combination of education and experience.
A minimum of one (1) year of experience in product marketing, campaign planning including direct and/or interactive marketing, research, messaging, positioning, copywriting.
Demonstrated capacity for developing and understanding strategy.
Strong understanding of search, online advertising and pay-per-click (PPC).
Excellent creative and copywriting skills.
Proficient with Microsoft Office, design and layout. (especially Excel)
Basic understanding and experience with CRM systems and website content management.
Strong knowledge of project management fundamentals.
Excellent organizational and analytical skills and ability.
Strong ability to negotiate.
The University of Cincinnati, as a multi-national and culturally diverse university, is committed to providing an inclusive, equitable and diverse place of learning and employment. As part of a complete job application you will be asked to include a Contribution to Diversity and Inclusion statement.
As a UC employee, and an employee of an Ohio public institution, if hired you will not contribute to the federal Social Security system, other than contributions to Medicare. Instead, UC employees have the option to contribute to a state retirement plan (OPERS, STRS) or an alternative retirement plan (ARP).
The University of Cincinnati is an Affirmative Action / Equal Opportunity Employer / M / F / Veteran / Disabled.
SF:OMJ SF:OOD SF:RM SF:INS SF:IND; SF:INS
Internal Number: 35616-en_US
About University of Cincinnati
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.