San Diego State University is seeking applicants with demonstrated experience and/or commitment to teaching and working effectively with individuals from diverse backgrounds and members of historically underrepresented groups.
Initial review of applications will begin on December 3, 2018. To receive full consideration, apply by December 2, 2018. The position will remain open until filled. The online application should be completed in detail. Completion of the online application is required for consideration; a resume alone will not suffice.
For more information on San Diego State University, please click here.
This is a full-time (1.0 time-base), benefits eligible, temporary position anticipated to end on or before one year from the date of the appointment with the possibility of reappointment and/or permanency. This position is designated exempt under FLSA and is not eligible for overtime compensation. Standard SDSU work hours are Monday – Friday, 8:00 a.m. to 5:00 p.m., but may vary based on operational needs.
The core work of the Marketing Strategy & Research Analyst position is to conduct primary and secondary research activities to collect data related to university degree programs, trends in online education, and other related aspects of higher education. The Marketing Strategy & Research Analyst will design and implement research, produce dynamic and engaging reports, and make tactical recommendations in support of marketing, recruitment and strategic planning activities for the college. This person will also act as the primary point of contact for external research partners and oversee all external and internal marketing research efforts.
This position will work with the Director of Marketing to uncover and develop opportunities for development and promotion of the college’s programs and initiatives. This person will conduct data analysis to inform strategic and tactical decision-making in the marketing and recruitment space. This role will serve as the subject matter expert in marketing and communications research methodologies and reporting techniques and their input will provide information critical to determining program design, delivery and promotion.
Knowledge of online marketing methods is important; this position will be expected to evaluate the influence of advertising strategies on recruitment goals and present their findings in visual and written formats. This person will also support the college’s search engine optimization (SEO), conversion optimization, and marketing communications efforts.
As assigned by the Director of Marketing, the specialist will work on special projects, including recurring and one-time marketing assignments as needed. These may not necessarily require research, but will meet the organization’s objectives, such as actively promoting the college’s programs and other offerings. Other tasks may include projects teams, search committees, College of Extended Studies (CES) committees, and/or special projects groups at the California State University (CSU) level.
For more information regarding the College of Extended Studies, please click here.
Compensation and Benefits
Starting salary upon appointment not expected to exceed $5,417 per month. CSU Classification Salary Range: $4,104 - $7,209 per month. Salary placement is determined by the education, experience, and qualifications the candidate brings to the position, internal equity, and the hiring department's fiscal resources.
San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.
Knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
Preferred Qualifications and Specialized Skills
Equivalent to graduation from a four-year college in business, marketing, or related field.
Equivalent to three years of full-time experience in market research, including analysis and reporting.
Knowledge of marketing including paid search, display, SEO, social media, and content marketing is preferred.
Demonstrated mastery of primary and secondary research development, implementation, and reporting.
Excellent working knowledge of data analysis software (Tableau, Hyperion) and MS Office suite, especially MS Excel is preferred.
Working knowledge of CRM system (such as Salesforce) with Marketing Automation (such as Marketing Cloud/Pardot) experience preferred.
Experience in higher education is preferred.
Strong technical and interpersonal skills are essential, as well as the ability to think critically and analytically.
Highly organized, motivated and detail oriented.
Excellent communication (oral and written) with senior executives and peers.
Ability to write in a clear, succinct manner.
Ability to make logical recommendations and project future trends from analysis findings.
Multi-tasking skills are critical, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
Ability to exercise self-initiative.
Ability to work independently with minimal supervision and in a collaborative team.
Ability to work in a fast-paced and occasionally high-pressure environment.
Knowledge of AP style guide for writing.
To apply for this position, please click on the "Apply Now" button on this page. You must submit your application by clicking on the "Submit" button. If you need assistance completing your application, please click here.
Applicants with disabilities requiring assistance may call (619) 594-3953.
The person holding this position is considered a ‘mandated reporter’ under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
San Diego State University is not a sponsoring agency for staff or management positions (e.g., H-1B visa). Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
SDSU is a smoke free campus. For more information, please click here.
SDSU is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, gender identity and expression, marital status, age, disability, pregnancy, medical condition, or covered veteran status.
Since it was founded in 1897, San Diego State University has grown to offer bachelor's degrees in 91 areas, master's degrees in 78 areas and doctorates in 22 areas. SDSU's approximately 35,000 students participate in an academic curriculum distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future. SDSU's annual economic impact to the state of California is $6.5 billion, according to an impact report done by the California State University in 2010.Of SDSU's 280,000-plus alumni, approximately 60 percent live in San Diego. They comprise more than half the region's engineers, teachers, entrepreneurs and the local workforce for a host of other industries.San Diego State University is a community diverse in race, ethnicity, language, culture, social class, national origin, religious and political belief, age, ability, gender, gender identity and expression, and sexual orientation. As a university committed to learning in all its forms, San Diego State University recognizes the need to attract and retain a critical mass of diverse persons who will advance its goals and ideals.