The Cornell Lab of Ornithology (the Lab) is a globally renowned nonprofit institution that advances research, education, citizen science, and conservation to improve the understanding and protection of birds and biodiversity. A vibrant unit within Cornell University's College of Agriculture and Life Sciences, the Lab has 12 interdisciplinary programs directed by full-time faculty and staff. The Cornell Lab is committed to fostering a healthy workplace that values diverse perspectives and backgrounds. Based in the Lab's's education program, the Bird Academy Marketing Manager plays a key role in furthering the mission of the Cornell Lab of Ornithology by supporting online courses and educational websites through which people of all ages can learn more about birds and connect with biodiversity.
Cornell provides great benefits that include professional development, access to a plethora of wellness programs, employee discounts with local and national retail brands, health care options to choose from, generous paid leave provisions: 3 weeks of vacation, 12 holidays (including end of year winter break) and superior retirement contributions.
Lab of Ornithology, College of Agriculture and Life Sciences
The Bird Academy project is seeking marketing leadership for a growing eLearning platform and expanding set of learning tools. Collectively, Bird Academy attracts tens of thousands of participants and millions of views per year.
Specific Duties Include:
Work within a dynamic team including biologists, designers, programmers, and media producers who are dedicated to supporting the curiosity and confidence of lifelong learners, and collaborate with staff throughout the organization to realize strategic priorities and support diversity and inclusion initiatives.
Develop and continually refresh a comprehensive marketing plan for Bird Academy that grows participation and promotes connections across Cornell Lab programs and development initiatives.
Plan and implement campaigns to attract a diversity of new learners to the platform and encourage sustained learning.
Conduct market research and creatively integrate findings into innovative new strategies for meeting the educational mission.
Applicants to provide cover letter, resume, contact information for 3 references.
Bachelor's degree in communications, business, education, or similar field and 2-3 years of professional experience in sales or marketing.
Experience with marketing campaigns, social media campaigns, audience segmentation, and/or developing business plans.
Demonstrated writing skills.
Ability to work collaboratively to set priorities and manage projects effectively under clear timelines.
Must have a good understanding of the target customers' needs and appropriate business knowledge to lead development in coordination with all the stakeholders.
Role requires an excellent communicator and collaborator capable of sharing a vision, aligning people, focusing efforts and motivating the team. High emotional intelligence will help in the collaborative process and steer the product development to a successful conclusion.
Must understand the dynamic of online learning products and platforms.
Professional experience in the online learning field or with educational products.
Familiarity with inbound marketing platforms and/or customer relations management systems.
Interest in education and birds a plus.
Project management a plus.
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Visa Sponsorship is not available for this position; not eligible to apply.
Relocation assistance is not provided for this position.
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