ABOUT MERCY HIGH SCHOOL SAN FRANCISCO
Mercy High School, San Francisco, educates women to pursue lives of spiritual and intellectual depth, determination, and daring action to improve our world as an inclusive, Catholic, college preparatory community enlivened by the Gospel of Jesus and the charism of the Sisters of Mercy.
We are the “Social Advocacy Based Learning” Catholic school of the San Francisco Bay Area where women graduate with fierce determination to improve their world.
For more information about Mercy High School, visit www.mercyhs.org
Reporting to the Chief Advancement Officer (CAO), the Director of Marketing and Communications (DMC) develops, implements, monitors, and evaluates a comprehensive internal and external marketing and communications program for the school. In collaboration with the Head of School, CAO, and advancement and admissions offices, the DMC creates and communicates a compelling and “sticky” story about Mercy High School. This narrative should be designed to fulfill the strategic enrollment and advancement goals of the school.
- Rapidly acclimate to the Mercy High School San Francisco; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy and vision; know all current marketing and communications activities.
- Develop marketing and communications strategies and plans that advance the school and drive increased engagement with prospective and current constituencies.
- Ensure quality and consistency in brand and messaging, and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
- In collaboration with the Head of School, Assistant Head of School for Academics, and the Director of Admissions, design strategies and implement concrete plans to achieve strategic enrollment management goals (both admissions and retention).
- In collaboration with the Head of School and advancement team, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue.
- Plan for and deploy internal and external digital activities: website, online campaigns, email marketing, social media and digital content production.
- Manage the design, creation, and publishing of traditional media: quarterly publication (Anchor), annual report, view book, solicitation materials, etc.
- Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
- Create and execute a plan that regularly places the school in local, regional, and national media. Manage all messaging in the media.
- Review, revise, and update as necessary the school’s crisis communication plan.
- Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
- Track and report on the ROI for all marketing and communications strategies employed.
- Assist in taking photographs at all major school and advancement/alumnae events and maintain a photo library for publications and mailings.
- Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
- Dedication to the mission and charism of Mercy High School San Francisco.
- Passion for the empowerment of young women a must.
- Five or more years of MarCom/Public Relations experience with demonstrated results in an educational environment strongly prefered.
- Familiarity with the language and complex realities of Catholic education, prefered.
- Bachelor’s degree in marketing, communication or related field required, advanced degree preferred.
- Deep knowledge of and experience using best practices in MarCom and fluency in using social media effectively.
- Demonstrated success in managing multiple projects with shifting priorities and competing deadlines.
- Familiarity with computers programs such as InDesign and Photoshop preferred.
- Proficiency with information technology including G-Suite and Microsoft Office Suite.
- Flexibility, sensitivity, diplomacy and the outstanding interpersonal skills necessary to work collaboratively with multiple constituencies required.
- Excellent written and verbal communication skills as well as attention to detail required.
- Flexible and willing to work some evenings and/or weekends.
To apply for this position, or ask for additional information, email a copy of your resume, a cover letter, 3 writing samples (including at least 1 article and 1 press release) and 3 references to firstname.lastname@example.org. Please indicate “Director of Marketing and Communications” in the subject line of your email. Your cover letter should explain why you are interested in the position and what unique qualities you would bring to the role. Strict confidentiality will be maintained for all applicants and only finalists’ references will be contacted.
Mercy High School San Francisco is an equal opportunity employer.