|The Associate Director of Marketing and Analysis designs and creates high-quality, professional marketing communications for the fundraising and campaign efforts at the Haas School of Business. This position requires a skilled writer who can bring an innovative, strategic and creative approach to all marketing efforts. An ideal candidate will have demonstrated experience in fundraising and alumni communications and will possess analytical capabilities to conduct market research and analysis to enhance programs. |
Ã¯ Manages the overall strategic communications for fundraising programs at the Haas School of Business, including segmentation strategy, message strategy, and the use of direct mail, email, telemarketing, and social and digital media. Ã¯ Works with members of the Haas development team to assess promotional needs and create marketing communications strategies and implementation plans. Ã¯ Collaborates with Haas and University Relations staff to execute marketing and communications programs to raise increased levels of annual support. Ã¯ Develops the creative approach for marketing materials and appeals. Ã¯ Conducts interviews with alumni, faculty, senior leadership, staff and students and writes content for annual appeals, stewardship publications and campaign materials. Creates compelling graphs and charts demonstrating the importance of philanthropy. Ã¯ Sets the design direction for publications in accordance with the schoolÃs branding guidelines and selects and commissions visually compelling photos and images. Ã¯ Reviews, selects, contracts and effectively manages outside vendors for design, photography, art, printing and distribution. Ensures all materials are executed on time, budget and brand. Ã¯ Develops and effectively utilizes a system of metrics to test the effectiveness of marketing communications. Works with database managers to create sophisticated and comprehensive analytical reports. Ã¯ Continuously improves and enhances marketing programs to increase response and revenue. Ã¯ Conducts benchmarking and best practices studies among peer institutions. Ã¯ Works on special programs as assigned.Ã¯ Demonstrated success in producing effective print and electronic appeals, publications and other promotional devices for fundraising. Ã¯ Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. Ã¯ Experience with developing a case for support, and writing, editing and generating content for marketing materials and appeals. Ã¯ Knowledge of the organization, current affairs, and issues in higher education. Ã¯ A deep understanding of the techniques of marketing communications and experience in successfully employing them. Ã¯ Superior writing and editing skills and extensive understanding of grammar, spelling, and punctuation. Ã¯ Ability to work effectively with a wide range of clients and constituencies, and function effectively as the lead and member of a team. Ã¯ Experience in working with outside vendors, including writers and editors, designers, photographers and illustrators, advertising agencies, and printers. Ã¯ Experience developing and executing market research studies and other marketing analyses. This is a full-time 6 month contract position.