Under the direction of the Manager, Marketing, responsible for the overall planning and execution of organizational marketing activities, including research and promotions. Defines and executes strategies and tactics. Coordinates and analyzes market research. Responsible for evaluating marketing metrics and reporting to appropriate parties. Monitors budgets associated with marketing activities. Assists with organizational activities and special projects, as directed.
Create copy for articles, emails, social media posts, brochures, texts, push notifications, and other promotional materials supporting the marketing objectives of AGD.
Monitor the delivery of marketing program metrics, report to appropriate parties, and identify and recommend opportunities when appropriate.
Maintain database of current and prospect members/customers.
Create and execute marketing plans, develop calendars, and track projects through timelines.
Perform scan of emerging market and media trends and recommend options that support the marketing objectives of the AGD.
Present status reports and marketing proposals to staff and academy leadership as needed.
Work with other members of marketing team to develop creative ideas for product promotion.
Work across teams – esp. with Communications and Graphics – to ensure that marketing ideas become copy and images that support marketing goals and comply with brand guidelines.
Represent the AGD at industry trade shows and events and coordinate exhibitor logistics, develop pre- and post-show attendee communications, develop on-site promotions and materials, develop membership recruitment and retention goals and analyze return on investment for each show.
Thee to five years of marketing and marketing research experience required. Experience with nonprofit organizations preferred.
Bachelor’s degree in Marketing or other related degree.
The Academy of General Dentistry (AGD) is a professional association of more than 40,000 general dentists dedicated to providing quality dental care and oral health education to the public. AGD members stay up-to-date in their profession through a commitment to continuing education. Founded in 1952, the AGD is the second largest dental association in the United States, and it is the only associati...on that exclusively represents the needs and interests of general dentists. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management, and overall coordination of services related to patients’ oral health needs.