General Summary University Relations is responsible for promoting the university to the campus, prospective students and families,�alumni, granting institutions, legislators�and the general public. The digital marketing specialist will be responsible for strategically coordinating content on UMass Lowell's web pages and other digital media to enhance the university's image, recruitment activities and advancement goals.
Responsibilities include: 1. Day-to-day maintenance of the top-level of the university's website, determining what content to highlight, the best presentation and placement of content, write captivating headlines and select photography or video. 2. Assist with website development projects to support the university's marketing initiatives from conception (wireframes) to completion using data, usability testing and other tools. 3. Work with administrative and academic departments to ensure that important pages of the university website are focused on the highest priorities of the campus, rewriting and editing as necessary.
Minimum Qualifications -Bachelor's degree in marketing, advertising, communications or equivalent area of study -A minimum of 2-5 years web or e-marketing copywriting experience -The ability to work effectively with diverse groups -Excellent writing, editing and proofreading skills -Demonstrated knowledge of marketing and communications principles -Solid organizational skills and capable of multi-tasking -Able to work independently and as part of a team -Able to write and use images to clearly and persuasively communicate with both technical and non-technical audiences -Basic knowledge of web content management systems, Adobe Creative Cloud and Microsoft Office, and understanding of HTML and CSS -Familiarity with interactive technologies including blogs, social networks and video -Exceptional attention to detail with strong understanding of user-centered design, user experience and mobile-responsive best practices -Understanding of web analytics, knowledge of WebTrends a plus -Knowledge of AP Style
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic ...programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.