Rowman & Littlefield is seeking a Marketing Manager to run its Public Library Marketing department. The selected candidate will have the option to work in either our New York City, NY or Lanham, MD location.
Develop an overall marketing budget and plan to reach the public library market.
Create catalogs and direct mail promotions as needed, including editing the needed copy and working with the creative department on design.
Create and implement e-mail campaigns working with our eMarketing team.
Answer author emails and calls pertaining to questions or issues regarding company titles within assigned area
Attend conferences as assigned, as well as attend seasonal launch meetings on new titles.
Create and implement advertising campaigns with our publicity department.
Plan and coordinate semi-annual public library market launch meeting.
Other duties as assigned.
B.A. or B.S. degree in a related field
Excellent written and verbal communication skills
3+ years of marketing and business development experience; publishing experience a plus
The ability to work independently
Experience creating, executing, and tracking national campaigns and product launches
Additional Salary Information: Based on experience