Brand/Product Management, Marketing/Brand Management, Marketing: Other
The Marketing Director is a dynamic marketing and brand leader that will develop and implement ARF marketing strategies.The Marketing Director is responsible for key marketing levers and will require leadership in developing and refining the ARF’s brand positioning, online/traditional marketing, advertising campaigns, social media, promotional and pricing strategies. Success in this role will be defined by the ability to conceive and execute strategic marketing plans that maximize member engagement and attendance at ARF events, attract new audiences and prospective members and promote member retention.
Engage, retain and grow ARF’s Membership by communicating the ARF’s members only offerings and promoting full usage of these services.
Identify, define and facilitate measurement/reporting of core marketing KPIs and goals.
Develop comprehensive multi-year life-cycle marketing strategy with the goal of creating true closed loop marketing.
Manage updates to the website ensuring content is up to date and on message. Drive traffic to the website leveraging SEO/SEM best practices and metrics.
Develop new email marketing and communication strategy and oversee execution. Customize communication frequency, messaging, recipients etc. to each event.
Define social media strategy and oversee implementation
Manage the design & development process of all advertising support and printed materials – ensure that all materials are aligned, aesthetically competent and finalized for print.
Oversee PR Strategy and execution in conjunction with PR Agency. Proof Press Releases as needed. Track and maintain weekly/monthly press clippings
The Advertising Research Foundation is the recognized authority on how advertising works – we’ve thrived at the center of one of the world’s most dynamic professions for 78 years. Today we continue to break new ground, pioneering the most advanced technologies and methodologies, bringing our distinct voice to bear on essential industry issues, and helping thousands of advertising research profess...ionals chart new paths to growth.
Our conferences, workshops, intellectual capital and best-in-class research partnerships set the industry agenda, as does our extraordinary membership, which features corporate leaders such as CBS, NBC Universal, Disney, Google, Facebook, Microsoft and Procter & Gamble, and digital and media pacesetters including hulu, Viacom, Gannett, ESPN, and Conde Nast.
We are committed to further growing our influence and membership in the rapidly changing industry environment and seek motivated, forward thinking professionals to join us in this endeavor.