The Senior Research Analyst works with the Knowledge Center team to provide ARF members with actionable insights and curated information driving action and decision-making. The Specialist will compile, analyze & synthesize information and data on the industry’s hot topics, assisting & coaching members in use of self-service tools, providing direction and referral, and answering advertising-related questions. The Senior Research Analyst has also a key role in the design and implementation of the knowledge architecture strategy, as well as making it accessible and actionable to members. This person is also actively involved in the design and development of the Knowledge Center publications – such as the ARF newsletters - and web content.
The ARF Knowledge Center’s mission is to empower our members with ARF and industry knowledge and make it accessible 24x7.
Established in 1953 to serve as a central resource for the wealth of materials relating to advertising research, The ARF Knowledge Center houses reports, papers, and videos developed from the formative years of the advertising research industry to the latest and most current information. The Knowledge Center is the hub for the ARF Pros Network, where the very brightest minds in the industry come together to solve our industry’s key challenges together.
The ARF Knowledge Center also offers specialized tools and services to help members keep up-to-date with the latest knowledge and assist them in solving leading- and bleeding- edge solutions applicable to their business needs.
About the ARF:
The Advertising Research Foundation is the recognized authority on how advertising works – we’ve thrived at the center of one of the world’s most dynamic professions for 79 years. Today we continue to break new ground, pioneering the most advanced technologies and methodologies, bringing our distinct voice to bear on essential industry issues, and helping thousands of advertising research professionals chart new paths to growth. Our conferences, workshops, intellectual capital and best-in-class research partnerships set the industry agenda, as does our extraordinary membership, which features corporate leaders such as CBS, NBC Universal, Disney, Google, Facebook, Microsoft and Procter & Gamble, and digital and media pacesetters including Hulu, Viacom, Gannett, ESPN, and Conde Nast.
We are committed to further growing our influence and membership in the rapidly changing industry environment and seek motivated, forward thinking professionals to join us in this endeavor.