The Summer Internship Program that has been developed will assign students to one of our senior staff. All students will work on business projects suitable for a resume summary.
ARF Summer Interns are given a unique opportunity to work very closely with senior staff; something that is not possible in many organizations. Interns are really able to hone their project management and organizational skills through a wide variety of tasks.
The ARF is host to many events and interns are often able to attend meetings and events. Our events are packed with industry leaders, thus creating an excellent networking opportunity for our interns.
ARF staff will provide overviews of their areas and explain the role and context of student assignments. Questions and discussion will be encouraged. Lunchtime presentations will be held to introduce students to different business experiences among ARF staff.
The Summer Internship Program will be a 12 week program, starting on May 29th and concluding on August 24th. Spring Interns will be asked to work 20 hours/week and will be compensated at an hourly rate.
Interested students should send their resumes to jobs@thearf.org along with a cover letter identifying the areas of the ARF with which they are interested in working.
ARF’s Forums are the primary vehicle for member involvement in The ARF. Through regular meetings, they provide members the opportunity to:
• Learn about advertising research “best practices” and keep up with the latest research findings, methods, and tools. • Participate in initiatives and research studies that generate valuable new insights and knowledge as well as advance industry practices. • Promote advertising research within the industry. • Shape the discussion around important industry issues by sharing their ideas and voicing their concerns with other industry leaders.
Each forum chooses a primary topic to explore and then holds three to five meetings during a 12-month period to answer one of two broad questions about the topic: “What Do We Know?” or “What’s Next?”
• “What Do We Know?” focuses the forum on assessing the research-based knowledge on a topic and current industry practices. Academic and Industry experts come to the forum to share information and participate in discussion. These forums serve to promote industry consensus and train the next generation of researchers. The work product from these forums is generally a review of best practices and the supporting body of research. • “What’s Next” focuses the forum on pursuing new knowledge on a topic by linking it to primary or secondary research being conducted by a committee of industry leaders. The forum learns about the research findings, provides insight and feedback, and promotes the research to advance industry practices. The work product from these forums may take the form of a research paper, workshop, or white paper.
In addition, forum leaders often convene meetings to discuss “hot topics” emerging during the year.
Forum initiatives sometimes grow into ARF research initiatives, white papers or learning sessions/workshops.
Forum meetings and involvement are open to all employees of ARF member companies. We also allow non-members to attend as a one-time sample of this ARF member benefit in order to encourage new members.
Primary Responsibilities: Assist in coordinating and executing meeting logistics, registration and program marketing for the ARF Forum program.
Manage Registration • Monitor forums@thearf.org email inbox: answer queries or forward them to appropriate ARF staff member, process and confirm registrations • Manage WebEx registrations: monitor, process and confirm registrations • Maintain records of registrants and actual attendees in database • Work with member development team to identify non-member registrants/attendees and utilize the Forum program to acquire new members
Coordinate Meeting Logistics • Coordinate with Forum chairs and speakers to collect presentations and other meeting materials • Prepare and produce meeting materials (agendas, attendee lists, nametags, handouts, presentations) • Assist in set-up of conference room or meeting room • Take notes while meeting is in session
Assist in Marketing Coordination and Execution • Assist in coordinating schedule of communications about meetings to ARF staff, ARF members, Forum chairs and Forum meeting registrants • Assist in execution of communications about meetings to ARF staff, ARF members, Forum chairs and Forum meeting registrants • Assist in copywriting, copyediting and production of marketing materials and communications
Student Take-Away: The Forum Program Intern will learn the basics of meeting/event planning and logistics, as well as marketing communications. This position will offer the opportunity to manage certain aspects of the Forum Program, offering the intern the opportunity to hone their project management and organizational skills. The Forum Program will also provide the intern the occasion to learn about important topics and initiatives in the various areas of advertising research through meeting attendance. Meetings will also provide a great opportunity for networking with others in the industry.
