Working at MIT offers opportunities, an environment, a culture – and benefits – that just aren't found together anywhere else. If you're curious, motivated, want to be part of a unique community, and help shape the future – then take a look at this opportunity.
DIGITAL MARKETING COORDINTATOR , MIT Open Learning-Acquisitions Team , to be responsible for executing paid digital marketing campaigns. Will work with the marketing team to drive website traffic and lead generation efforts to Open Learning's portfolio of digital products in order to create inbound marketing opportunities for its conversion and sales teams. Responsibilities include setting up and executing paid ad campaigns through Facebook, Adwords SEM/Display, and LinkedIn; executing A-B testing for optimization of ads, copy, banners, and landing pages; managing keyword research and optimization of SEM campaigns; managing campaign spends and monitoring against budget; and reporting and analyzing efforts for paid advertising campaigns.
REQUIRED : B.S./B.A. degree in marketing or related field; at least one year of work experience executing digital marketing campaigns in-house or agency; Facebook advertising experience; Google Adwords and Analytics experience; and strong copywriting skills for ad creative. Seek self-motivated, detail-oriented, and highly organized individual who is able to handle multiple tasks simultaneously and meet strict deadlines. The ideal candidate is passionate about digital marketing, highly analytical and data-driven, and has strong written and verbal communication skills. Job #16759-N
Internal Number: 16759
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