Director, College Relations and Marketing Clackamas Community College
Director, College Relations and Marketing
Salary $80,473.08 - $116,347.67 Annually Location Oregon City, OR Job Type Full-Time, Non-Union, Exempt Division College Relations and Marketing Job Number 1718-00270 Closing Continuous
Description This position will remain open until filled. For full consideration, please ensure your application materials are received by 5:00pm on October 8, 2018.
PURPOSE OF POSITION Plan, develop, implement, and evaluate the college's internal and external marketing strategies, marketing communications, and public relations activities. Lead and execute a comprehensive marketing strategy that advances the college's mission and goals. Oversee the college's website. Direct the activities of the department staff.
SCOPE OF RESPONSIBILITY Incumbent's scope involves a high degree of complexity with frequent, new and varied work situations. They are responsible for developing procedures and objectives. Their decisions have significant, broad implications for the management and operations of a department as well as the overall strategy and direction of the entire organization.
Incumbent's scope involves moderate degree of complexity and recurring work situations with occasional variations from the norm. They operate from established and well-known procedures, determine their own practices and procedures and contribute to the development of new concepts. Their supervisor/manager provides broad guidance and overall direction.
Their decisions have major implications on the management and operations of their department and may contribute to important strategy, operational and business decisions affecting the department.
Incumbent has a low-medium level operating budgetary authority with partial budgetary preparation/compliance accountability. They have low level of capital assets under their control as well as partial control over the capital assets. They are totally accountable for both long-range strategic and operational planning.
This position is supervisory in nature and contacts frequently contain confidential and sensitive information necessitating discretion at all times. Contacts are usually made with other departments or locations both inside and outside of Clackamas Community College.
ESSENTIAL JOB FUNCTIONS Oversee department (30% of time)
1. Direct and manage the development, dissemination and evaluation of all college-wide marketing and communication activities. Direct and support programs in the creation of strategic marketing initiatives; identify target audiences; develop messages; determine timelines, creative direction and budget allocation. 2. Recommend new tools and strategies for efficiency and enhancement of goals aligned with strategic priorities; establish measurable objectives to link goal achievement with strategic priorities. 3. Engage with community influencers, elected officials, business leaders, students and college leaders to anticipate issues and lead measurable marketing activities and strategic communications initiatives. 4. Review and approve catalog, schedule and other formal documents and publications. 5. Write marketing copy for Creative Services production. 6. Write and implement annual strategic communications and marketing plan. 8. Integrate marketing and communication efforts with the goals of enrollment and outreach teams. 9. Acquire an Incident Command System certification and serve as PIO when PIO is absent.
Manage Student Recruitment and Retention Strategies (25% of time) 1. Research and recommend key audiences and channels of communication for student recruitment, retention and outreach. 2. Coordinate with PIO to oversee internal communications network and tools to engage with students, faculty and staff. 3. Collaborate with enrollment and outreach teams to integrate marketing approach and use key tools and techniques to boost enrollment success. 4. Direct the efforts of professional services firms, including advertising and public relations agencies, photographers/videographers, freelance marketing and media buying specialists.
Oversee Digital Content Development (25% of time) 1. Oversee the college's website. 2. Direct the use of all social media channels; oversee the strategy, audience identification and recommended channels. 3. Lead, investigate and evaluate new digital marketing tools such as pay-per-click advertising campaigns and mobile media marketing. 4. Lead the enhancement and use of the internal reader board communications network across all campuses.
Lead Special Projects (10% of time) 1. Support the relationship-building of key college stakeholders through special events and engagement activities. 2. Develop and direct initiatives to create special events that support leadership objectives. 3. Integrate and support Foundation objectives.
Manage Brand and Creative Strategy (10% of time) 1. Develop strategy and standards that protect, preserve and reinforce the college's brand identity in print, digital and audio-visual forms. 2. Provide leadership in communications strategies for a variety of languages.
Qualifications The education and/or work experience sections of your online application form must demonstrate that you meet all of the following Minimum Qualifications. The information on the cover letter/resume will not substitute for the completed application.
EDUCATIONAL REQUIREMENTS: Bachelor's degree in Marketing, Communications, or related field; 5 years' relevant work experience, including management and supervisory experience. Equivalent combination of education and experience which provides the knowledge, skills and abilities required to perform the duties as described.
PREFERRED EDUCATION AND TRAINING: Previous experience in a strategic marketing environment, including web development. Possession of Accredited in Public Relations designation. Completion of graduate degree in related field.
SPECIAL REQUIREMENTS/LICENSES: Valid Driver's License accepted in the State of Oregon.
Other Job Elements The physical demands listed below represent those that must be met by an incumbent to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential functions.
PHYSICAL DEMANDS OF POSITION: While performing the duties of this position, the employee is frequently required to sit, stand, bend, kneel, stoop, communicate, reach, and manipulate objects. The position requires mobility including the ability to move materials weighing up to 5 pounds on a regular basis such as files, books, office equipment, etc. and may infrequently require moving materials weighing up to 25 pounds. Manual dexterity and coordination are required more than 50% of the work period while operating equipment such as computers and other standard office equipment.
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORKING CONDITIONS: Attendance at various trainings may be required.
SUPERVISORY RESPONSIBILITIES: Responsible for the direct supervision of 5-7 FTE. May provide training and orientation to other newly assigned personnel, and may assign work to student workers.
SUPERVISION RECEIVED: This position works under the general direction of the Associate Vice President of Institutional Advancement.
Additional Information Clackamas Community College is a diverse community that provides equal opportunity in employment, activities, and its programs. It is the policy of the Clackamas Community College and its Board that there will be no discrimination or harassment in any educations programs, activities or employment on the grounds of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, marital status, disability, veteran status, age, genetic information or any other status protected under applicable federal, state or local laws.
The College also prohibits retaliation against an individual for engaging in activity protected under this policy, and interfering with rights or privileges granted under anti-discrimination laws.
Persons having questions about equal opportunity and nondiscrimination should contact the dean of Human Resources for Clackamas Community College in Barlow Hall at the Oregon City campus, 503-594-3300. Please note the following areas of responsibility, should you need relevant resources or information: Section 504 Coordinator, Disability Coordinator, Oregon City campus, 503-594-3181; Title II Coordinator, Associate Dean, Oregon City campus, 503-594-3392; Title IX Coordinator, Dean, Human Resources, Oregon City campus, 503-594-3300.
ADDITIONAL POSTING INSTRUCTIONS: To apply for this position, you must submit:
Completed online application
Cover Letter explaining your interest in the position and describing how you meet the minimum and special qualifications and requirements of the position
Three (3) Letters of Recommendation
Completed responses to the Supplemental Questions
Upon hire, candidate will be required to provide official transcripts for degrees earned, if applicable.
SUPPLEMENTAL INFORMATION: CCC only accepts applications through this online application system. We want you to be successful in applying with us. We highly encourage you to complete and submit your application in advance of the deadline.
For assistance with this, please email firstname.lastname@example.org. For technical assistance with your application, please call (855) 524-5627.
Please note: This is initially a self-screening system. We recognize that our application process can be lengthy, so before you begin, please read all of the stated requirements to determine if you meet them. Applicants must meet all of the stated minimum/special qualifications and additional requirements to be considered for this position. Based on your responses to the qualifying questions, the system may automatically screen you out from further consideration.
Required documents must be provided at the time of application. Please remove any personal information such as photographs, date of birth, gender, social security number, and other protected information from your documents. Documents containing protected information will be considered incomplete. Incomplete applications will not be considered.
Positions are subject to budget consideration and approval. For the candidate who is hired into this position, salary placement will be based on guidelines in the handbook or association agreement (as applicable) to assess education and experience. For this reason, please be sure to include everything in your application that you want the college to consider towards placement.
Clackamas Community College participates in E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. This information is kept completely confidential, is obtained only after a candidate is hired, and will not be used to pre-screen any job applicant.
The college does not sponsor employees in the visa application process if they intend to use this as their means to work in the United States. This means that all required work visas must be in place and supported by appropriate evidence to be employed by Clackamas.
REASONABLE ACCOMMODATION STATEMENT: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
This job description is a general description of essential job functions. It is not intended as an employment contract nor is it intended to describe all responsibilities, skills, effort, or work conditions associated with the job someone in this position would perform. All employees of Clackamas Community College are expected to perform tasks as assigned by Clackamas Community College supervisory/management personnel regardless of job title or routine job duties.
VETERAN'S PREFERENCE STATEMENT: Applicants are eligible to use Veteran's Preference when applying with Clackamas Community College in accordance with ORS 408.225, 408.230 and 408.235; and OAR 105-040-0010 and 105-040-0015. Preference will only be given if the applicant meets the minimum qualifications and any special qualifications for the position and electronically attach the required documentation at the time of application.
MEMBER COPY 4 of the Certificate of Release or Discharge from Active Duty (DD Form 214 or 215) - OR - Letter from the US Dept. of Veterans Affairs indicating a non-service connected pension.
Disabled Veterans must also submit a copy of their Veterans disability preference letter from the Department of Veterans Affairs.
Clackamas Community College is a values-driven organization serving over 35,000 students (over 8000 FTE). Recognized for its committed, supportive faculty and staff, CCC offers classes and services at three active campuses – the Oregon City campus, the Harmony Community Campus in North Clackamas, and the Wilsonville campus. Our district also includes extension sites located in the towns of Canby and Molalla, where CCC offers English as a Second Language, GED in Spanish, computer science and a variety of community education classes.