The CE & TS Digital Marketing Coordinator is responsible for coordinating the implementation of the Continuing Education & Training Services (CE & TS) marketing plan. The position will collaborate with internal and external personnel to support efforts related to CE & TS marketing campaigns, digital and social media strategy, promotion and collateral materials.
Provide support and coordination of CE & TS marketing plan for all CE & TS marketing campaigns, promotion and collateral materials.
Set social media marketing strategy, and manage, develop and implement campaigns across all digital media platforms.
Coordinate development and distribution of email marketing campaigns in support of CE & TS e-marketing schedule.
Adhering to Kirkwood brand standards, provide graphic design for digital campaigns, ads, flyers and other web elements as needed.
Provide copywriting, editing and proofing expertise for the production and development of CE & TS promotion materials.
Provide data analysis for web traffic/analytics, email benchmarks, social media statistics and registration information, and provide recommendations affecting marketing strategy.
Coordinate content updates, edits and redesigns to CE & TS websites as needed.
Support catalog production process, including managing design/style elements.
Serve as liaison with operations and programming staff to maximize marketing elements of registration system, and maintain proper and timely internal communications of marketing campaigns.
Ensure CE & TS collateral materials are utilized and stocked at internal and external locations.
Perform other related work duties as assigned.
Must be self-motivated, energetic and able to work in a team-based environment.
Must possess strong written and oral communications and must be able to work cooperatively with people at all levels inside and outside the organization.
Ability to prioritize and complete tasks on a deadline.
Ability to communicate clearly, concisely, logically and coherently orally and in writing.
Possess a working knowledge of Adobe Creative Suite, including Photoshop, InDesign, Illustrator and Dreamweaver.
Understand industry benchmarks and best practices as they relate to marketing/promotion concepts.
Welcome, value, and nurture people of all backgrounds, perspectives, and experiences, as well as support and promote an environment that accepts differences.
The statements contained herein reflect general details as necessary to describe the essential job duties/responsibilities and performance expectations of the job, which should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned.
Position involves working in an office setting. Occasional (10-33%) standing, pushing, pulling and grasping. Frequent (34-66%) reaching and viewing a computer and other types of close visual work. Constant (67-100%) sitting, walking, repetitive motion, talking and hearing.
Bachelor's degree in marketing, communications, business or related field, from an accredited institution.
Minimum of two years full-time relevant experience.
Minimum of one year social media marketing experience preferred.
At Kirkwood Community College, we are focused on success. Whether you are a prospective student or parent, an employer or simply someone who cares about the growth and vitality of eastern Iowa—you have an energetic, committed partner with us at Kirkwood. Since the mid-1960s our graduates have worked, raised families and prospered in this area. More than 70,000 of these grads have applied their academic degrees to work in a host of fields. Tens of thousands more have enjoyed life-enriching experiences through our Continuing Education programs. As our college has grown, so have the tools and facilities to meet the changing needs of our Creative Corridor. A key part of that growth in service is our network of regional centers. Kirkwood employees have long set the standard for innovative talent, visionary spirit and overall excellence in their work. Being part of Kirkwood means being part of a deep commitment to the success of every student, every day.
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