Marketing and Communications Writer, Professional and Liberal Education
University of Pennsylvania
September 6, 2018
Position Type : Full Time
Penn's College of Liberal and Professional Studies (LPS) is looking for a Marketing and Communications Writer with at least 5 years of experience working in higher education, a creative/marketing agency, or another related field to join our collaborative marketing team.
Under the direction and general supervision of the Creative Marketing Manager, the Marketing and Communications Writer works closely with an award-winning marketing team to generate ideas and produce high-quality content for all digital, audio, and print marketing — websites, e-mails, advertisements, brochures, flyers, posters, radio, news articles, faculty/student profiles, and other promotional materials that help achieve LPS project and program goals.
The Marketing and Communications Writer is responsible for conducting interviews with faculty, staff, and students to develop compelling, strategic, and informed marketing copy for LPS programs.
The Marketing and Communications Writer works with the Creative Marketing Manager and Director of Marketing to enhance brand and program awareness for LPS by soliciting content from program teams to support marketing efforts. S/he identifies newsworthy content and pitches story ideas to central University Communications. S/he develops contacts and manages editorial relationships with appropriate trade journals, professional organizations, and partners.
The Marketing and Communications Writer is responsible for editing, proofreading, ensuring the accuracy of all content, and adhering to LPS style guides and standards.
The Marketing and Communications Writer must be comfortable working both collaboratively and independently under tight deadlines and balancing multiple projects simultaneously.
The Marketing and Communications Writer is expected to understand the mission of the business unit and goals of its programs and be able to convey that in a cohesive voice across all projects, platforms, and communications to support LPS objectives.
The Marketing and Communications Writer builds relationships with program directors, recruiters, and enrollment and admissions staff, and works collaboratively to shape communications for prospective students, applicants, and newly admitted students.
A great eye for detail and a passion for higher education a must.
Internal Number: 35987
About University of Pennsylvania
Penn has a long and proud tradition of intellectual rigor and pursuit of innovative knowledge, begun by Benjamin Franklin in 1740. That tradition lives today through the creativity, entrepreneurship, and engagement of our faculty, students, and staff. Academic life at Penn is unparalleled, with an undergraduate student body of 10,000 from every U.S. state and around the world. The entering class of 2015 is the most talented and diverse in Penn's history. Consistently ranked among the top 10 universities in the country, Penn welcomes an additional 10,000 students to our top-ranked graduate and professional schools.