The Center has embarked upon an exciting new chapter to complement its long-standing artistic excellence with a new spirit of civic engagement, service and community. The Center’s Marketing and Communications Department reflects this new spirit not only with the highest standards of excellence but also a critically important environment of collaboration and teamwork.
Reporting to the Manager of Audience Development, the Marketing Associate, Programs, will support the Marketing and Communications team in developing and implementing traditional and digital efforts that directly drive revenue-generation for every “Center Presents” ticketed event, including, but not limited to, the Broadway season as well as presentations of dance, classical artists, jazz, and cabaret.
Digital marketing and communication tools are an increasingly critical component of the Center’s promotional campaigns. In support of these efforts, the Marketing Associate, Programs, oversees social media accounts, including, but not limited to, Facebook, Twitter, Instagram, Snapchat, and YouTube to promote revenue-generating presentations at the Center. More specifically, the Associate generates content for internal posts as well as executes targeted paid advertising campaigns on social media platforms.
Manage paid account for Google AdWords.
Provide thorough analytics of social media platforms on an ongoing basis to continually refine plans.
Track conversion rates and analyze digital marketing results.
Key contributor to Segerstrom Center website content for Center Presents shows. Associate drafts copy and manages event pages on website.
Reserve print advertising and prepare insertion orders accordingly, as directed by Audience Development Manager.
Develop and implement promotions, as needed, to further support revenue generation.
Assist with renewals and acquisition of local business participation in the subscriber and patron “Center Rewards Program.”
Assist in developing and coordinating discount strategies, as needed, and implement with our external discount partners, such as Goldstar.
Compile marketing materials for Center Presentations, including biographies, photographs, videos, reviews, etc.
EDUCATION and/or EXPERIENCE
Bachelor’s degree; Intermediate skill levels in Excel and Microsoft Word. Intermediate HTML programming skills required.
Excellent English communication skills, both verbal and written.
This position requires a valid driver’s license, a clean driving record and current insurance, since making deliveries and visiting off-site partners and vendors are called for on occasion.
This position requires daily and punctual attendance. Necessary to work evenings and weekends, as needed.
About Segerstrom Center for the Arts
Segerstrom Center for the Arts in Orange County (formally the Orange County Performing Arts Center) is one of the nation’s premier cultural institutions, presenting a broad range of world-class cultural and entertainment experiences and innovative education programs to an increasingly diverse, enthusiastic and growing audience. As a member of the Ticketing/Box Office Department, reporting to the Box Office Manager, the Assistant Manager in the box office will work directly with the Manager and other management staff and will be responsible for ticketing related duties and will manager other staff and a group of part-time box office employees.
About Segerstrom Center for the Arts:
Segerstrom Center for the Arts in Orange County, California engages new and existing audiences with one of the most respected and eclectic performing arts programs in the country that offers an internationally acclaimed dance series, top Broadway shows, intimate performances of award-winning jazz and cabaret stars, leading artists from classical music, family entertainment, up-and-coming indie bands, contemporary theatre and performance artists, and many more.
World premieres, free performances,... festivals, workshops and other innovative programs invite audiences to explore the arts in new ways. And, each year the Center impacts the lives of hundreds of thousands of students through engaging education programs that enhance their creative development, excite their imaginations and improve their
Segerstrom Center for the Arts - a place of innovation and tradition where creativity, culture and community connect.
To learn more about Segerstrom Center for the Arts please visit our website: www.scfta.org