ASIS International, a professional membership organization located in Alexandria, VA with 35,000 global members has an opening for Senior Marketing Manager. This position is responsible for developing and executing strategic marketing activities related to leading ASIS events. Primary responsibility for the development and implementation of marketing plan, budget, and related marketing collateral.
The Senior Marketing Manager for Events will focus on promoting activities related to Global Security Exchange (GSX), CSO Summit, and SecurityXchange. This position will design strategies to promote and raise awareness of each event to increase attendee registrations. They will also design strategies to promote the benefits of exhibiting and value of sponsorship to industry vendors. Achieve defined budget/attendance goals. Recommend/optimize changes to strategy as needed.
This position will also research and analyze conference data, competitive intelligence, and monitor industry information to identify trends/opportunities. Direct development of all related direct mail pieces, advertising, email communications, video, and web design. Advise on social media content. Develop promotional copy and web content. Generate ideas and manage programs that increase attendee/exhibitor promotion and engagement.
The position requires a bachelor's degree with 8+ years’ experience in a strategic marketing position. Association or security industry experience preferred, ideally working with tradeshows. We’re looking for a strategic, out-of-the-box thinker with excellent communication and problem-solving skills. Strong copywriting/editing, budget management, decision making, and analytical skills. Strong interpersonal skills with a proactive approach.
Must possess proficiency with Microsoft Office, social media, email deployment systems, database management, and list selection/segmentation. Google Analytics, SEO/SEM competency. Experience using NetForum, SharePoint, Magnet Mail, and/or like systems is a plus. Familiarity with design programs and/or HTML preferred.
ASIS offers an excellent employee benefits package including a rich health insurance program, and generous 401(k) and PTO leave plans. EOE/M/F/D/V
Internal Number: 1095
About ASIS International
ASIS International, founded in 1955, is the preeminent organization for security management professionals, with 35,000+ members worldwide. By providing members, business, government, and the public with access to a full range of programs, information, and services, ASIS International leads the way for advanced and improved security performance. Located across from the King Street Metro.