Associate Vice President for Marketing and Outreach
Richmond Community College
July 26, 2018
Hamlet, North Carolina
Higher Education Institution
General Description:Reporting directly to the President, the Associate VP of Marketing and Outreach is responsible for creatively leading and implementing the marketing and outreach efforts of the College in order to support the strategic plan; strengthen the College's image, brand, and enrollment; and actively inform stakeholders and the community of the College's programs and services.
Duties and Responsibilities of the Position:
Supervises Director of Marketing and Director of Cole Auditorium
Manage crisis communications and press relations
Responsible for effective promotion of college programs, services, and events
Coordinate college promotion and communications within the college and with stakeholders and partners
Share the achievements of students, employees and partners to enhance the college’s brand at the local and state level.
Oversee the management of the college website, virtual presence, and social media
Responsible for planning and coordination of major college events
Lead the development of annual performing arts events
Serve actively on the President’s Leadership Team
Other related duties as assigned by the President to meet the evolving needs of the College
Knowledge Skills and Abilities:
Demonstrated ability to write and speak effectively to a wide range of audiences. Proven supervisory success in a dynamic, fast-paced environment, capable of building and leading effective teams. Demonstrated effective use of traditional and digital promotional tools to optimize sales/enrollment. Strategic marketing and branding manager capable of adaptive implementation and assessment of college initiatives. Ability to plan and oversee complex events. Budget development, tracking, and management. Flexible work schedule required, including occasional weekends and nights.
Minimum Education and Experience:
BS in a relevant discipline required, Masters preferred. Experience in marketing, communications, and digital media required. Experience with auditoriums/banquet facilities and their operations preferred. Experience in higher education, preferred.
About Richmond Community College
Richmond Community College serves approximately 10,000 students, with about 30 percent enrolled in curriculum programs and nearly 70 percent in workforce development programs. At RCC, we offer more than 60 degrees, diplomas and certificates, along with college readiness courses, online classes and adult education services.