Job Description Summary: Job ID: 5954 - Unclassified - FT (Salaried) Support development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, strengthening brand image, improving margins, and increasing market share for assigned Miami University Campus Service Departments.
Duties/Physical Demands: Develop overall marketing strategy for client and implements the tactics that are established on a regular planning cycle. Weekly benchmarking the progress of department initiatives. Support sales initiatives, Campus Services events, and departmental events and projects with all specific university customer segments (i.e. students, parents, faculty, athletic, administrative staff, external clients, etc.). Execution of interactive and engaging events/projects by incorporating creative experiences to generate awareness, drive customer conversion, grow customer base, create followership, and increase brand loyalty. Conduct market research, including identifying trends and analyzing data, for use in future planning. Coordinates collection of data for development of unit specific marketing calendar. Forecast and track key account metrics (e.g. weekly/monthly/quarterly/annual sales results and forecasts). Collaborates with Marketing team and peers to develop an inclusive communication strategy that includes multimedia, public relations, design, proofing, print production, distribution and installation of collateral. Assists with account specific websites and social media channels to promote both departmental programs, as well as all other initiatives to strengthen brand image. Responsibilities for maintaining departmental specific budget lines and financials. Exhibits high-level of confidentiality and professionalism.
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to ADAFacultyStaff@MiamiOH.edu or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.
Minimum Qualifications: Associate's Degree (Marketing, Interactive Media, Arts Management, Pulic Relations/Strategic Communications, Business Managene with emphasis in Marketing) and/or an equivalent combination of relevant education and/or 1-3 years experience. Demonstrated ability to manage multiple projects and maintain a high level of productivity and quality, achieve success working without supervision and in a team environment, follow detailed instructions and retain information, and troubleshoot technical issues in order to move forward with a project. Familiarity of Adobe Creative Suite programs (InDesign, Illustrator, Photoshop). Basic understanding of Graphic Design and best practices.
Internal Number: 5954
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission.
Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”