The Marketing Content Writer (Copywriter) position will support the aFe POWER online brand presence by developing engaging content that conveys the engineering, adrenaline, and quality designed and built into aFe POWER products. Working as a member of the Marketing team, the Content Writer will develop, create, organize and publish content used in website product detail pages, product line educational pages, product launch announcements, blog page articles, as well as content for promotional campaigns.
Roles, Responsibilities and Essential Functions (other duties may be assigned):
Study, learn, and represent the company brand and voice with written content.
Create impactful copy for web and digital formats, including product detail pages, landing pages, blog posts, marketing emails, and other mediums and channels.
Work with internal stakeholders to align content and communications with corporate mission and marketing strategies.
Collaborate with Product and Marketing teams to transform technical and functional product information into engaging consumer friendly content while maintaining factual accuracy.
Work as a member of the Web-eCommerce team to create content for new pages as required.
Creates content to support digital marketing efforts to direct consumer and channel customers.
Participate in the product release process to provide product market copy for all new product releases.
Knowledge, Skills and Abilities:
Superior communication skills, both verbal and written required.
Strong proofreading skills, including spelling and grammar (AP style).
Ability to take technical information and produce consumer friendly market copy.
Must be knowledgeable in the area of automotive performance.
Self-starter mentality, with strong attention to detail and multi-tasking ability.
Excellent ability to interact and effectively work with all levels of within the organization
Intermediate to advanced knowledge of MS Office Suite.
Digital media familiarity: Social media platforms (Facebook, Instagram), forums, blogs
Basic understanding of SEO and SEM is preferred.
Familiarity with graphic design software such as Photoshop, InDesign, Illustrator, a plus.
Digital photography and photo editing experience a plus.
Education and/or Experience:
Bachelor’s degree in Marketing, Communications, or Advertising, preferred with 1-2 years of relevant experience in a marketing, writing or editorial position (preferably in the automotive industry, or a relevant combination of education and experience.
Automotive enthusiast with experience, knowledge or interest in automotive performance market.
Advanced Flow Engineering, Inc. is an EEO employer and E-Verify Participant; in-house position; no relocation available.
Internal Number: 2018-30
About Advanced Flow Engineering, Inc.
At aFe POWER, we engineer adrenaline! As the premiere manufacturer of high performance, automotive cold air intake systems, performance filters, fluid filters, intake manifolds, turbochargers, programmers, throttle body spacers, exhaust systems, suspension systems, and more, the aFe team prides itself on bringing the next level of power and performance to our customers every day! Our team members combine technical expertise with a passion for performance that we inject into every aFe product. We foster a culture of innovation through collaboration where employees can push limits and excel to deliver superior solutions. As the ultimate enthusiasts, we don't settle for less than awesome in anything we do! Along with a fast-paced, high energy yet casual environment, aFe POWER employees enjoy competitive compensation packages, a full range of benefits, and income protection plans, quarterly company events, access to trade shows, product discounts, aFe gear and more! Check out some of our work at www.afepower.com and if you're looking for a challenging, rewarding career, we want to hear from you!