The Connecticut Small Business Development Center in the School of Business is seeking a full-time Marketing Manager (Publicity/Marketing Administrator, UCP 6). The incumbent will report to the CTSBDC Associate Director and will be responsible for publicity and marketing activities designed to promote SBDC programs, events or services – with particular emphasis on electronic and web-based marketing initiatives - aimed at enhancing client recruitment, stakeholder and funder support, and overall acceptance and support for the program among the business, civic, academic and public community. The position will be based in East Hartford, CT. Evening, weekends and in-state and out-of-state travel will be required in support of Center activities.
DUTIES AND RESPONSIBILITIES
Planning cost-effective marketing strategies and promotional campaigns designed to promote brand awareness, generate requests for assistance inquires and enhance understanding of the program’s value within the entrepreneurial and small business support system.
Working collaboratively to support achievement of the Center’s goals and objectives.
Maintaining working relationship with the public media to promote coverage of the center; arranging feature articles, media coverage, interviews, and related activities.
Managing and updating content of program website and related electronic communication such as e-newsletters, email campaigns, partnered projects with UConn, etc.
Evaluating the effectiveness of website and electronic communications for recruitment and education purposes; generating and distributing reports of marketing effectiveness for each program campaign.
Designing, maintaining, updating and editing existing marketing material.
Writing copy for press releases, public service announcements, informational listings, etc.
Developing and maintaining marketing templates for newsletters, web pages, signs/posters, etc.
Developing, in conjunction with internal staff and/or external resources, content for online courses, webinars and videos.
Researching new electronic marketing technologies.
Assisting in the planning and implementation of special interest events or projects.
Attending conferences and events in support of Center activities.
Supervising student staff, interns or volunteers engaged in marketing or publicity projects as assigned.
Bachelor’s degree in communications, marketing, information technology, web development, graphic design or related field OR equivalent combination of experience and training.
Two to five years of experience in marketing, publicity, website development or related field.
Demonstrated experience developing audience-appropriate and effective web content, marketing materials, advertisements, newsletters and other promotional material.
Demonstrated experience using social media, outlets such as Facebook, Instagram and Twitter, for marketing and outreach in support of a professional organization.
Demonstrated experience Wordpress or similar programs and best practices in website development and maintenance.
Demonstrated proficiency with Adobe PhotoShop, Illustrator or similar programs and creating graphics for web use.
Demonstrated experience using databases for marketing and communications.
Demonstrated excellent writing and editing skills.
Demonstrated excellent verbal and interpersonal communication skills and experience effectively interacting with staff, supervisors, clients and business partners.
Demonstrated experience working collaboratively as part of a team.
Proven excellent technical knowledge, creative abilities and problem solving skills.
Demonstrated experience working independently and accurately, taking initiative and exercising sound judgement when making decisions.
Demonstrated experience with prioritization, supervision, multitasking and meeting deadlines.
Willingness and ability to work evenings, weekends and travel in-and-out-of-state as needed in support of Center activities.
Bachelor’s degree in communications, marketing, information technology, web development, graphic design.
Prior experience working in a higher education environment.
Prior experience evaluating and reporting on marketing effectiveness.
Experience supporting entrepreneurial initiatives or working in an entrepreneurial environment.
This is a full-time, 12-month, annually renewable position with excellent benefits based in East Hartford, CT.
Please apply online at UConn Jobs at www.jobs.uconn.edu, Staff Positions (Search # 2018557) to submit a letter of application, resume, and the names and contact information of three professional references. Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check. (Search # 2018557)
This job posting is scheduled to be removed at 11:59 p.m. Eastern time on June 14, 2018.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University’s teaching, research, diversity, and outreach missions, leading to UConn’s ranking as one of the nation’s top research universities. UConn’s faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations.
Internal Number: 2018557
About University of Connecticut
The University of Connecticut is one of the nation's leading public research universities. UConn's main campus in Storrs is admitting the highest-achieving freshmen in University history. Student diversity continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice.