Direct Marketing/CRM/Database, Marketing: Communications, Marketing: Management
4 Year Degree
We are a private, Chicago-based company that provides technology solutions to nonprofits. We love our customers, and our mission is to empower them with the most impactful CRM database and inspiring websites, supported by the most helpful and caring nonprofit experts.
We are looking for a marketing manager to oversee demand generation and customer lifecycle marketing via HubSpot marketing, sales and customer automation. Our ideal candidate has a strong background in B2B marketing and knows how to develop, execute and optimize customer acquisition strategies as well as retention, cross sell and upsell programs. To be effective in this role, you must be comfortable with CRM software and possess web development and digital design skills.
Design and execute paid lead generation campaigns (tradeshow, cost-per-lead programs, etc.
Develop full customer lifecycle marketing campaigns: prospect nurture, lead and opportunity nurture and acceleration, upsell, and retention
Prepare the sales team for demand created from marketing programs on weekly basis through project management and HubSpot Sales platform
Work with the client success team and sales management on upsell/cross sell strategies in HubSpot Customer Hub
Work with CMO, Content Manager, and Sales Director to gather campaign content and budget requirements and develop performance projections to ensure alignment with business and sales pipeline goals
Develop and manage ongoing testing strategy for campaigns, lead sources, messaging, call to actions and landing pages
Measure, analyze and report on key metrics to assess results and optimize campaigns
3+ years of B2B marketing experience of which at least 1 year is in software marketing
Experience planning and executing lead generation and nurture campaigns in Hubspot or one of the following: Eloqua, Pardot, Marketo, Salesforce
Certification in Hubspot or Eloqua, Pardot, Marketo, Salesforce
Proficient in Google Analytics, preferably certified
Experience in reporting of key marketing metrics, such as cost per lead, lifetime value, cohort analysis, etc.
BS in marketing, business, communications or a related field
80% of our team comes from a nonprofit background, and we’re driven to help our clients make a difference in the world - learn more on our careers page
Collaborative office environment that welcomes fresh ideas and allows you to make an impact
Great company culture – rated 4.7/5.0 on Glassdoor INC. 5000 List of America's Fastest-Growing Companies for three consecutive years
Benefits include health/dental insurance, vacations, sick days, family leave, 401k with company match, pre-tax transit benefit program
Casual work environment, regular company outings, stocked food pantry, and a convenient Ravenswood location with parking and close to public transit (CTA Brown & Metra UP-N Lines)
The position is based out of Chicago, IL and remote work arrangements will not be considered.
Neon is a private, Chicago-based company that provides technology solutions to nonprofits. Our mission is to empower nonprofit organizations with the most impactful CRM database and inspiring websites, supported by the most helpful and caring nonprofit experts.