The Senior Director of Marketing will be responsible for developing and implementing a comprehensive integrated marketing strategy that shapes institutional brand and supports enrollment and advancement goals. The director plans and coordinates marketing programs, using marketing research to inform advertising and communication initiatives, and works in partnership with the Division of Enrollment Management.
The candidate should have a four-year degree in a related field (i.e., marketing, communications, business), and 4 to 6 years of applied marketing experience, preferably in a higher education setting. The candidate should also have experience with digital communications; the ability to use research data to guide marketing and communication strategies; demonstrated knowledge of advertising, public relations, print, broadcast and digital media; knowledge of market segments and reaching them creatively and effectively; excellent communication, organization, interpersonal, project management and presentation skills; the ability to manage large-scope projects; and the ability to work effectively in a team environment and relate to a variety of internal and external clients.
Interested candidates should electronically submit a cover letter, resume and contact information for three references.
Review of applications will begin immediately. For full consideration, applications should be received by July 1, 2018.
About York College of Pennsylvania
Located in southcentral Pennsylvania, York College offers more than 50 baccalaureate majors in professional programs, the sciences and humanities to its 4,600 undergraduate students. The College also offers master's programs in business, education and nursing, and a doctorate in nursing practice. A center of affordable academic excellence, York is dedicated to the intellectual, professional and social growth of its students. The College helps them develop a concrete plan to attain academic growth and career success; encourages them to try in the “real world” what they learn in the classroom; and prepares them to be professionals in whatever career they pursue. Please visit our website at www.ycp.edu.