Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
The digital content specialist assists in executing a digital content strategy for Olin Business School, including the development and management of voice and graphic standards for all aspects of the organization’s online presence, including, but not limited to, websites and digital signage. The content specialist will also be responsible for supporting the social media team and crafting E-mail newsletters and online outreach campaigns.
PRIMARY DUTIES AND RESPONSIBILITIES:
Assist in the development and maintenance of the external web site:
Writes, edits and proofreads content for online consumption, optimized for user experience and search.
Ensure editorial integrity and accuracy for all online content by identifying and fixing content problems, including broken links and typographical errors, and creating an editorial calendar for regular updates.
Manage multimedia and connections with third party components/APIs and troubleshoot issues with Olin IS and developers as needed.
Ensure consistency in the look and feel of web sites by promoting uniform styles, imagery and design through the use of content management system and basic HTML. Refer complex styling issues to director and/or developers as needed.
Support Marketing & Communications and Information Services in governing the online brand and web management controls. Develop and maintain online standards authoring guides.
Manage digital signage ensuring that fresh, audience-appropriate content appears in business school buildings. Develop and manage process for proofreading and updates. Confer with Olin and WashU contacts to schedule event promotions. Confer with Marketing & Communications team on feature content and special promotions. Confer with Media Services, Olin IS, and developers as needed for sign maintenance and support.
Work with program/departments and brand managers to outline new content areas based on objectives and audience needs. Confer with digital director on new content/pages/functionality to refine information architecture and maintain site standards. Propose content creation plans and collaborate with brand managers, writers, and designers in executing digital strategy.
Member of the social media team, collaborating to identify content appropriate for dissemination in various channels, including digital signs. Keep abreast of the latest developments in digital communications. Analyze and propose new ways in which the School might use its digital properties to carry out its mission more efficiently and effectively. Provide training (in WordPress) to new Olin blog contributors. Assist in preparing long-term plans and goals for content development, including standards and guidelines, based on the School’s goals and internal and external input from stakeholders.
Cross-train in E-mail and other third-party digital platforms and tools. Provide training/support to M&C brand managers using these systems.
Assist in analysis and metric reporting for Google analytics, NUVI, etc.
Advise on appropriate content for the program/department Campus Groups sites. Train new contributors on entry of calendar events.
Bachelor’s degree in English, Journalism, Technical Writing or a related field and one year of experience in developing content for digital communications:
Web content management, web publishing, online marketing, or other related roles.
Equivalent combination of education and experience.
At least three years of professional experience with writing and editing content for digital communications.
Experience using digital signage software, in particular Four Winds.
Experience developing content for and posting in social media channels such as Twitter, Facebook, YouTube, and Instagram.
The hiring range for this position is $43,231 - $55,126 annually.
Retirement Savings Plan
22 vacation days
8 Paid Holidays
Tuition benefits for employee, spouse and dependent children
Free Metro Link/ Bus pass
Free Life Insurance
Health, Dental, Vision
Health Savings Accounts (HSA)
Long Term Disability Insurance
Flex Spending Plan
Human Resources website (hr.wustl.edu)
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Department of Marketing and Communications for the Olin Business School at the Danforth Campus.
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.