Reporting to the senior director of University Career Services, the associate director for strategic outreach is the lead staff member for developing and maintaining initiatives that enhance the awareness of University Career Services on campus. The associate director manages the Strategic Outreach Team comprised of a full-time sr. publications & design coordinator, full-time multimedia content strategist, and a team of undergraduate interns. Overall, the team is responsible for engaging all students in the career development process while also providing design support for employer development efforts. This includes ensuring that all career-related programs, a variety of services, and major large-scale signature events (e.g., career fairs, large networking events, conferences, etc.) are promoted and well subscribed. They are also responsible for overseeing the production of world-class print and non-print materials. The annual operating budget for this area is approximately $80,000. The incumbent will also chair the Marketing Committee (a cross-functional that oversees marketing programs) and will collaborate with the Employer Relations Unit, Career Development Unit, and Career Education & Engagement Unit to assist in the development of engagement strategies for students, alumni, employers, and campus partners.
30% – Advertising, Event Promotion, & Branding: The associate director partners with external and internal media to promote the achievements of the office. He/she maintains the UCS marketing and promotion exhibition kit, manages “points of pride” projects, and distributes updates to internal staff and campus partners on a monthly basis. The associate director will develop and implement department-wide promotion strategies for programs, events, and services to increase student engagement in career resources. This includes, but is not limited to: creating and maintaining a master marketing plan for each academic year; execution of large-scale campus-wide marketing campaigns throughout the year; developing student campaigns for career and internship fairs (including statewide and virtual fairs) attracting nearly 10,000 candidates annually; continued implementation of the program marketing request checklists (i.e., event production processes, proofing, vendor quotes, etc.)–including information about logistics, timelines, and available marketing resources; determining how marketing efforts will be shared and delegated for individual events and programs; overseeing creation and distribution of weekly “Career News” e-Newsletters; and ensuring that all core programs are fully subscribed. He/she will also utilize multiple data points to ascertain student marketing preferences and changes in brand awareness.
The Associate Director will create and maintain a media relations strategy including the creation and submission of press releases for local media outlets and maintenance of a contact database of reporters. He/she serves as the primary contact for internal and external media outlets and interfaces with university public relations specialists to identify and facilitate opportunities for external publicity; and writes and edits advertising and marketing materials for various mediums and audiences. The incumbent will develop statements, talking points, and remarks for UCS Senior Leadership and UCS Management Teams.
25% – Community Engagement: The associate director will coordinate a team of undergraduate students responsible for staffing information tables across campus. The incumbent will coordinate large-scale marketing programs including UCS open houses and programs located in areas of high traffic. He/she will also oversee the UCS presence at university marketing events such as Student Involvement Fairs, Rutgers Day, Admissions Open House, and Summer Orientations. The associate director will manage the Faculty/Staff UCS Collaborations email reflector. This includes maintaining updated contact lists, disseminating monthly mailers, and two e-Newsletters geared towards faculty and staff. The associate director will work with the Senior Director to oversee UCS communications management, strategic planning, and communications campaigns.
20% – Print, Editorial, Photo, Video & Web Services: The associate director, working with the Strategic Outreach Team, will manage all project tickets within the Operations Project Management System (an in-house ticketing system where staff submits requests). Working with the full-time sr. publications & design coordinator, full-time multimedia content strategists, and student assistants, the associate director will have managerial oversight of publications and displays. This includes, but is not limited to the coordination of all print and non-print materials to support office programs and services and to communicate the department’s mission to constituents; oversee the development and maintenance of a department mailer list comprised of over 200 faculty, staff, and paraprofessionals that would be willing to receive publications (e.g., monthly calendars, large-scale event posters, flyers, etc.) for posting in their areas of employment; and coordination of all print publications, including the 45-page annual University Career Services Guide to Internships and Careers (qty. 12,000), two semester event guides (qty. 7,000), etc. The associate director will supervise the student copy editor to provide editorial services for the team as well as other UCS staff. He/she will also ensure that all design publications, web/email submissions, and campus media submissions are thoroughly reviewed and without error.
Working with the multimedia content strategist, the associate director will manage photography and videography interns, compile a database of images, capture the positive work of career services, and develop online web videos (webshops) to expand the reach of University Career Services. He/she will be responsible for ensuring an effective outcomes-driven social media strategy. The incumbent will also work with the associate director for alumni-student engagement to coordinate new videos for the Scarlet Talks Youtube playlist. The incumbent will oversee the content on the new public-facing University Career Services’ website (Drupal 8 platform) which will launch in summer 2018.
15% – Supervision, Leadership, and Budget Management: The associate director will supervise (e.g., hire/fire authority, conducting performance appraisals, and convene individual meetings, etc.) a full-time sr. publications & design coordinator, full-time multimedia content strategist, a team of undergraduate marketing ambassadors, and a communications intern. He/she will also indirectly supervise a graphic design intern (reports to the sr. publications & design coordinator), and undergraduate videographers (multimedia content strategist) and freelance undergraduate photographers (multimedia content strategist). The incumbent will also chair the University Career Services’ Marketing Committee, comprised of staff from various units, to provide recommendations regarding career-related marketing and promotion. The Associate Director, through the Senior Director of University Career Services, will also provide consultation to the Division of Undergraduate Affairs when appropriate.
The associate director will manage an operating budget of nearly $80,000 (not including student and full-time staff support). The incumbent will request a budget annually, approve expense requests, and work with vendors to ensure a competitive process based on quality, cost, and university guidelines.
The associate director will work to increase the overall Rutgers University brand within the regional and national field of career services; maintain awareness of priority projects; establishes and meets deadlines with minimal supervision and is able to step in for the Senior Director of University Career Services if required and appropriate.
10% – Miscellaneous Duties: The associate director participates in unit, and team meetings and pursues other avenues of professional development related to the role. The incumbent participates in full staff meetings, committee meetings, and all-hands-on-deck events. Once per year, the associate director will represent Rutgers University on the regional or national stage (e.g., NACE, EACE, etc.) through conference presentations of blog posts. He/she will also perform other duties as assigned.
Required: Bachelor’s degree in communications, public relations, visual design, psychology, sociology, college student personnel, higher education administration or similar program. A minimum of five years of career services, marketing, or relevant experience. Outstanding writing, presentation, and interpersonal skills are also required.
Preferred: A Master’s degree in an applicable subject area is referred. Experience working within a career services environment, leading a team, and managing a budget is also preferred.
Additional Salary Information: Rutgers University has an excellent benefits package. While the lifetime range of the position may reach 111,782, we are only budgeted to offer up to $75,000 as a starting salary.