The Illinois State Bar Association (ISBA) seeks a motivated marketing professional to manage the association’s marketing efforts. The Marketing Manager will work with all relevant ISBA departments to plan, execute and track effectiveness of the marketing of all ISBA products, services, and events. The Marketing Manager position will based in the Springfield headquarters of the ISBA.
ESSENTIAL JOB FUNCTIONS
Develop, write, and implement marketing plans for ISBA programs, services, events, products and general bar activities.
Monitor, analyze and report results for all marketing efforts using modern analytics-based methods.
Develop and implement marketing strategies, including target market selection and market segmentation, product positioning and pricing. Ensure that opportunities for cross-selling are created between and among ISBA products and services.
Perform environmental analysis of the products and services offered by the ISBA, a process that includes: (1) analyzing product and service competitors, among them other bar associations; and (2) conducting written/electronic surveys, focus groups and other research methods necessary to assess the needs and desires of ISBA members and the legal market in general.
Perform market analysis to determine market potential for ISBA products/services, market size, market growth patterns, sales forecast, etc.
Administer and oversee the delivery of ISBA broadcast email.
Serve on management committees and participate in related projects (e.g., strategic planning subcommittees, communications group, ILN editorial team, member benefit enhancement projects, etc.).
Perform other duties and take on other responsibilities as assigned by the Assistant Executive Director, Communications.
Strong oral and written (including copywriting) communication skills
Excellent work ethic
Excellent organizational skills—must be able to manage multiple projects at once
Ability to manage time and meet deadlines in a fast-paced environment
Ability to work well in a team setting
Proficiency with Microsoft Office Suite
Proficiency with Adobe Creative Suite
Significant experience with data analytics
Significant experience with email delivery platforms
A bachelor’s degree in marketing, advertising or a related field of study and 2 or more years marketing experience required.
PHYSICAL REQUIREMENTS/WORK ENVIRONMENT
Perform in-office work, which is primarily sedentary in nature. Other than the ability to lift up to 20 pounds and occasionally travel on ISBA business, no special physical demands are required.
The Illinois State Bar Association offers a competitive salary and a comprehensive package of employee benefits including employer paid health, life and disability insurances, and a staff profit sharing plan and 401(k). EOE.
Interested qualified candidates should send a cover letter and resume directly to firstname.lastname@example.org. Please do not apply through this posting. Application materials submitted as attachments should be in MS Word or PDF only and must be received by April 30, 2018 in order to be considered.
About Illinois State Bar Association
The Illinois State Bar Association, headquartered in Springfield, is the largest legal association in the state. Its primary focus is to help Illinois lawyers practice more efficiently by providing time and money-saving services.