Position Title:                      Director of Marketing & Communications \

Supervisor:                          Executive Director

Supervision Exercised:    Content Editor, Graphic Designer and Online Marketing Manager

Exemption Status:             Exempt

Basic Function

The Director of Marketing & Communications has primary oversight of internal and external communications and is responsible for developing and supervising the marketing and communications efforts for the association.

Position Duties & Responsibilities:

• Develop and implement Association wide marketing plan and annual marketing calendar
• Create and manage marketing plans for the Associations memberships, products and services, in collaboration with primary program/service staff and volunteers.
• Manage content development and production of the annual Association Annual Report to members.
• Provide oversight and management of Association’s brand
• Oversee and approve the creation, design and production of all marketing collateral and promotional materials including electronic marketing, publications, e-newsletters, brochures, direct mail, social media, website, video and other items as needed
• Develop and track metrics for all marketing programs
• Provide leadership, supervision and direction to the marketing and communications team.
• Communicate regularly with staff and volunteers about processes and strategies for marketing.
• Provide training and customer service to various association volunteers involved in executing organizational programs.
• Manage content development and production of the annual Association Convention Guide as well as those for each regional conference.
• Oversee contracted advertising efforts, online and traditional.
• Manage media relations
• Attend board, trustee, strategic planning, assigned committee, committee chair and other meetings as required.
• Attend the annual convention to provide staffing for live video streaming capture, photographer coordination, registration and other duties.
• Develop and maintain departmental budget
• Other duties as assigned