CAS is currently seeking a Marketing Insights Manager. This position will be located in our headquarters in Columbus, Ohio.
The Marketing Insights Manager plays a critical and highly visible role in setting business strategy by identifying key customer needs, behaviors, and preferences in the B2B marketplace. This is a role that shapes strategic direction for the organization and is expected to advance in the leadership pipeline.
This position requires a high degree of collaboration with cross-functional teams to drive customer-centric strategies, to present forward-thinking trends, and socialize actionable insights. This individual will be the guardian of research initiatives and will deliver recommendations to capitalize on marketing opportunities and drive revenue generation.
1) Based on market facts provides research on vertical markets, geographical, demographical data. Collects and evaluates market data for Marketing, Sales and across the organization to understand trends, market assessments and opportunities, and make data-driven and qualitative recommendations. 2) Executes market segmentation studies by including such dynamics as yield, services, growth or retraction, threats, and competitive role to draw conclusions that provide direction and recommendations to business teams. 3) Evaluates growth and niche opportunities and works closely with leadership to ensure that direction aligns to target markets, personas and uses cases. 4) Utilizes knowledge of standard research and analytic methods to distill information into clear, concise communication. Independently seeks analysis of peers and leaders, business partners and external vendors to ensure sound evaluations and recommendations. Breaks down complex issues, develops solutions, and translates results into clear, concise reports and presentations.
Qualifications: 1) Position requires expertise in marketing trend analysis, insights, segmentation, opportunity sizing, predictive analyses, and developing growth strategies. 2) Must have a BA/BS degree in Marketing or equivalent. MBA preferred. 3) 8+ years’ experience in marketing research, insights and strategy 4) Excellent communication skills – written and verbal. Able to effectively communicate the market story, opportunities, threats, and recommendations at all levels in a highly matrixed and agile environment 5) Experience with relational databases, as well as large scale data integration and visualization is a plus. Familiarity with direct marketing and campaign management in an agile environment an asset. 6) Strong team player that will bring a positive and innovative perspective to this energetic and fast-paced team.
CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans. Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future. EEO/Minority/Female/Disabled/Veteran
At CAS, a division of the American Chemical Society, we are scientists, technologists and business leaders who continuously and passionately pursue new knowledge in our quest to fuel scientific discovery and empower innovation.?
Dedicated to the ACS vision of improving people’s lives through the transforming power of chemistry, the CAS team of highly trained scientists finds, collects and organizes all publicly disclosed substance information, creating the world’s most reliable collection of content that is vital to innovation worldwide.? CAS provides a suite of solutions relied on by researchers, patent professionals and decision-makers around the world that advance the scientific enterprise by enabling discovery and facilitating workflows.