Director of Marketing, Communications, Print and Mail Services
Mount Hood Community College
March 10, 2018
JOB SUMMARY The Director Marketing and Communications supports the mission and goals of the college by promoting public understanding and recognition of its programs and services, staff and students, and working to instill confidence among its constituencies to generate goodwill and support for the college. Also serves as public information officer and designated college spokesperson for all media inquiries. Manages the day-to-day operations of assigned District-wide functional areas including the College Print Shop and Mail Center. Leads the development, recommendation, implementation, and administration of operational policies, procedures and processes in support of assigned functional area while supporting the college mission and strategic plan. Develops long and short-range operation plans in order to meet department and college goals. Responds to inquiries from college departments, the community, and/or external agencies and supervises administrative services professionals, technical/support staff, and/or student workers
ESSENTIAL DUTIES 1. Designs, implements and manages marketing efforts for the college that support organizational effectiveness and the institutional strategic plan. 2. Creates and maintains a relevant comprehensive marketing plan for the college. 3. Develops and manages marketing analytics and metrics, measuring effectiveness of marketing and advertising strategies and recommending and implementing changes as necessary. 4. Advises the President and Executive Director in communicating the message of the college; coordinates information and develops related materials. 5. Leads efforts to create and communicate a consistent college image and greater brand awareness. Develops and performs market research and studies to inform the direction of marketing and advertising efforts. 6. Oversees the development of public relations and marketing materials, advertising, web content, and publication of college catalogs, schedules, newsletters, reports, brochures and fliers. 7. Supervises all marketing staff and administers training, staff development, and evaluation programs for those staff. 8. Supervises and leads efforts for taking the college website and communications channels into the future. Effectively leverages current technologies and works with IT department to adopt new forms of technology as needed so increased numbers of students and members of the local community (and beyond) can be reached. 9. Supports the effective use of technology in marketing and promotion efforts; uses expertise in web marketing and social media to continually grow and evolve college's web presence. 10. Create and maintains a relevant social media policy for the college. 11. Works with staff to coordinate social media efforts for the college as well as on-campus groups and clubs and employee committees. Uses those platforms to increase enrollment and improve student retention. 12. Works closely with executive leadership on all fundraising efforts, including planning and managing successful bond campaigns and effectively communicating with constituents as media coordinator for campaign. 13. Develops and leads a marketing steering committee representing all areas of the college in an effort to enhance and coordinate campus-wide marketing and branding efforts. 14. Develops and manages the marketing budget and contributes to divisional and institutional decision-making. 15. Supervise departmental coordination with Admissions, Athletics and other departments to ensure promotional materials are appropriately planned, developed and delivered. 16. Prepares and presents written and oral presentations regarding the college as necessary. 17. Supports the promotion of specific areas and/or events at the college. Provides assistance to other departments in coordination of community event participation 18. Enhances the visibility of MHCC across the area, state, and nation through public relations efforts. 19. Serves as the public information officer and primary point of contact for the media. 20. Oversees college crisis communications planning and serves as member of college Incident Command System (ICS) response team and successfully completes training applicable for the role. 21. Provides leadership and assistance to college staff in serving as a representative of the college. Represents the college at public functions, including evening and weekend events. 22. Manages college print shop services, including receipt, tracking and billing for jobs, quality assurance, equipment maintenance, timely processing, and select print jobs for members of the community. Prepares and prints college materials including faculty syllabi, course packets, fliers, student government materials, College Foundation and administrative documents. Obtains competitive quotes in compliance with college procedures and outsources jobs as needed. 23. Manages college mail services. Ensures timely delivery, receipt and handling of college mail, print/copy work and parcels. Ensures packages are shipped and received from appropriate vendors in a timely manner and according to specification. Keeps college faculty and staff informed of changes in mailing rates, requirements and regulations.
General Duties 1. Provides strategic, innovative leadership in the design, implementation and continuous improvement of the division and related programs and services. Responsible for division alignment with College strategic initiatives and facilitates the preparation of short- and long-term plans in support of College mission, vision and goals. 2. Responsible for training, personal and professional development, encouragement and motivation of employees, both direct and indirect reports, to enhance individual skills, promote professional growth and maximize staff performance. Fosters an environment that encourages and supports teamwork. Models and maintain high-performance standards and performance expectations. 3. Responsible for employee supervision and accountability, both direct and indirect reports, including recruitment, selection, orientation, scheduling, evaluation, coaching, rewards/recognition, and discipline. 4. Ensures division employees provide excellent customer service and a welcoming, supportive, and respectful work environment. Investigates and resolves requests and concerns. 5. Establishes and maintains collaborative working relationships with internal employees. Actively participates on and/or leads various College committees, meetings, and workgroups. 6. Establishes and maintains collaborative working relationships with business and industry partners, agencies, community organizations and/or education institutions. Serves as College representative on various statewide, local and media partners and local PIO's (Public Information Officers) College committees and attends events as appropriate. 7. Ensures division compliance with applicable federal, state, and local regulations, accrediting commissions, licensing requirements, and with administrative regulations, Board policies and collective bargaining agreements as appropriate. Applies the College's interpretation of the Family Education Rights and Privacy Act (FERPA). 8. Promotes strategic and/or improved services for students, employees and the community. Utilizes existing technology to maximize efficiency and advocates for the continuing expansion of division technology within fiscal constraints. 9. Attends training sessions and participates in professional training opportunities. 10. Dedicated to, and promotes, diversity in staffing, curriculum, programs and services. 11. Ensures and promotes health and safety in the workplace. 12. Maintains the confidentially of information.
Performs all other related duties as assigned.
Internal Number: 2012755
About Mount Hood Community College
Mt. Hood Community College (MHCC) is one of the premiere institutions of higher education in Oregon and is the choice for students from throughout the Pacific Northwest. Mt. Hood Community College (MHCC), located in the shadow of majestic Mount Hood, opened in 1966 and now serves approximately 33,000 students annually. MHCC offers 120 associate degrees, certificate programs, and transfer options offered at the Gresham Campus, Maywood Park Campus, Bruning Center for Allied Health Education, and public schools within the district. The College is committed to remaining accessible to an ever-increasing population with diverse needs. The Mt. Hood Community College district encompasses an area of about 950 square miles with a population of more than 300,000. Whether students are interested in pursuing a professional-technical degree, transferring to a four-year college or taking a few personal enrichment courses, MHCC is the place for community members to accomplish their goals. For more information visit http://www.mhcc.edu/About.aspx