The Assistant Director for Direct Marketing Communications is responsible for developing, executing and analyzing various direct marketing communications with the goals of increasing operational giving, maintaining the annual alumni participation giving rate and increasing engagement for multiple constituencies through various interactions with the University.
Engaging in strategic process management with campus clients, this position ensures consistent messaging across multiple channels and projects as well as timely, accurate and coordinated communications critical to informing alumni, parents and friends of opportunities to participate in University events and solicitation efforts.
The Assistant Director, Direct Marketing Communications reports to the Director of Direct Marketing and is part of the Annual Giving team within Development and External Affairs.
Marketing Execution: Create and execute communications for a variety of channels, including email, mail and social media. Process involves the development of key client deliverables, which include, but are not limited to, receiving direction from clients, designing communications (i.e., mail/email) within templates, working with external vendors for mail execution, setting up emails in email provider's system, sending tests and receiving approval from clients to ensure information is correct, providing/uploading lists, scheduling mail or email sends and deploying emails.
Strategic and Process Management: Set project deadlines for direct marketing campaigns. Update shared files containing final communication data (i.e., emails, mailings), project summary sheets and samples for email campaigns; document all processes. Update shared project management software to reflect project status for client management. Provide strategic input on ways to improve current processes, etc.
Creative: Work with Integrated Marketing team to ensure communications (mail and email) meet University Editorial and Integrated E-Marketing Style Guide standards. Write or collaborate with team members on copy generation and proofreading, provide design recommendations and feedback on layouts and modify existing email templates using HTML, if needed. Provide feedback and recommendations on web content and design, making routine updates on web forms and general sites as needed.
Data Integrity: Request and obtain constituent data for multi-channel communications (particularly mail and email). Format lists to meet requirements of provider (mail or email), and upload files to providers' online accounts. Communicate with SMU Records department and other campus partners for unsubscribes, non-deliverable mail, and other records updates obtained from marketing efforts.
Quality Control/Marketing Data: Perform data quality checks and audits for routine web and social media communications, including online registration pages and registration links. Coordinate with campus partners and Annual Giving team to ensure appropriate messaging and timing amongst all emails and any corresponding direct mail pieces, as needed. Track and report on managed direct marketing campaigns to share effectiveness with clients and department leads, including email open rates, click-through rates, gifts generated, site analytics and other available statistics.
Online Communications/Marketing: Serve as liaison for Integrated Marketing team for general website updates for alumni, parent, friends, faculty/staff and students. In addition, assist in providing daily maintenance for Annual Giving and Alumni Relations websites, including updating website content and online registration forms, alumni event and programming information and alumni board and volunteer information.
Education and Experience:
Bachelor's degree is required, preferably in Marketing.
A minimum of three years of work experience managing/executing direct marketing campaigns is required. Work experience in a position requiring strong project management, writing, editing and proofreading skills is also required.
Vendor management experience is a plus. Experience in a development office, non-profit environment or higher education is a plus. Microsoft certification a plus.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills with the ability to build relationships with a wide range of constituencies. Must also demonstrate the ability to communicate effectively in writing. A strong focus on attention to detail is essential.
Candidate must possess strong organizational, planning and time management skills with the ability to handle multiple projects at a time. Must also demonstrate the ability to work in a fast-paced team environment that is deadline driven. Strong project management skills are essential.
Candidate must have strong analytical and strategic skills to effectively manage marketing campaigns as part of the overall strategic direct marketing plan. Strong problem solving skills with the ability to identify, analyze problems and devise solutions are essential.
Candidate who possess a strong working knowledge of Microsoft Office (Word, Excel, PowerPoint).
Work experience that includes working with email providers such as MailChimp, is required. Experience using HTML and webpage editing software such as Dreamweaver, and some Adobe Design Suite is strongly preferred. Familiarity working with constituent relationship management system (e.g. Raiser's Edge, Blackbaud CRM) is highly desirable.
Sit for long periods of time
Deadline to Apply:
March 16, 2018.
Priority consideration may be given to submissions received by March 9, 2018.
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, email@example.com.
Additional Salary Information: Mid 40's
Internal Number: DEA00000063
About Southern Methodist University
The University As a private, comprehensive university enriched by its United Methodist heritage and its partnership with the Dallas Metroplex, Southern Methodist University seeks to enhance the intellectual, cultural, technological, ethical and social development of a diverse student body. SMU offers undergraduate programs centered on the liberal arts and excellent graduate, professional and continuing education programs. The SMU experience also includes abundant opportunities for research experience, international study, leadership development, and local, national, and global service and internships - all with the goal of preparing students to be contributing citizens and leaders for our state, nation and world. SMU comprises seven degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Meadows School of the Arts (performing, visual, and communication arts), School of Engineering, Dedman School of Law, Perkins School of Theology, and School of Education and Human Development. Total fall 2009 enrollment was 10,891. Why Work at SMU? Employment opportunities at SMU range from faculty members to professional staff to support services - all equally s...upportive of the mission and direction of the University. Employees can gain satisfaction in knowing that they are helping, in their own ways, to complete the educational experience for a myriad of students. For that, SMU seeks to offer competitive salaries and a broad array of benefits. Options include - but are not limited to - comprehensive medical benefits, retirement plan with immediate vesting, 100 percent tuition benefits, athletic and recreational privileges, and some on-site day care. Campus · Dallas campus - 74 buildings on 210 acres · SMU-in-Legacy - 4 buildings on 25 acres, north of Dallas in Plano· SMU-in-Taos - 26 buildings on 295 acres in Northern New MexicoWork/Life BalanceThe University also is committed to its Work/Life Balance Program that focuses on innovative ways to help employees balance work life and personal life. Cultural development includes free or reduced-price tickets for theater and dance performances, lectures and museum exhibitions on campus. The Wellness Program promotes a healthy lifestyle through coordinated exercise programs, free health screenings, CPR training and lectures ranging from nutrition issues to stress reduction. Employees are invited to participate in activities such as volleyball and bowling leagues, choir and intramural sports. The SMU Staff Association coordinates luncheons, lectures and a Staff Development Day. Employees also are encouraged to update and polish their work skills through regularly scheduled technology training and career guidance. In addition, employees can fulfill a desire to participate in volunteer or community service by joining coworkers on various projects such as Meals-on-Wheels and Habitat for Humanity. The Setting The campus is nestled in a traditional residential neighborhood five miles north of downtown Dallas. SMU's spacious park-like campus features red brick buildings of Collegiate Georgian architecture and beautiful fountains. Dallas ranks among the most livable cities in America and is consistently ranked by Fortune magazine as one of the top cities in the nation for business. Dallas has more than 150 museums, galleries, and artistic attractions; more shopping centers per capita than any major U.S. city; and four times more restaurants per person than New York City. Just a short walk away from the campus is Mockingbird Station, which includes a light rail train station, restaurants, shops, and an art house movie theater. SMU also has a campus in Northern New Mexico that draws upon the area's rich natural and cultural resources to offer summer courses in the humanities, sciences, and studio and performing arts. The site includes excavation of a 13th-century Indian pueblo.Students -Fall 2009 Enrollment · Undergraduate: 6,228 · Graduate: 3,544· Professional (law and theology): 1,119· TOTAL: 10,891 Athletics · The SMU Mustangs · SMU offers Division I sports in football (I-A); men's and women's basketball, golf, soccer, swimming and diving, and tennis; and women's cross-country, equestrian, rowing, indoor and outdoor track and field, and volleyball.· SMU joined Conference USA in 2005.Visit Us Overall, SMU provides opportunities for all levels of employment in a pleasant, empowering, and fun environment. Take a look at the campus, either in person or by visiting our Web site at www.smu.edu.