Digital Experience Marketing Consultant - Eden Prairie, MN
February 12, 2018
Eden Prairie, Minnesota
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.(sm) The Digital Experience Marketing Consultant is responsible for the various digital marketing capabilities we deploy to and with marketing and our business partners. The role encompasses a wide - ranging "consulting" type role that can manage multiple disparate responsibilities across a variety of capabilities and platforms, helping our marketers and program managers optimize both our internal use of digital capabilities, and our continued evolution of best practices on the web and in other channels. Primary Responsibilities:Responsible for leadership for a set of capability platforms within marketing, including but not limited to the use of the (Marketing Content) Library, Empower for Powerpoint, the KIC, and The Wire Providing digital experience leadership with our DMP product owner to ensure that the Digital Marketing Platform (the platform that hosts Optum.com and 30 other very visible websites) remains consistent with best UX principles Assisting marketing stakeholders and colleagues with optimal implementation and usage of various capabilities so as to drive increased efficiencies in the use of our capital and programmatic vendor spend Quickly assess new capability needs for marketing, working with ES&P, Optum Tech, vendors and other parties as necessary Support various significant marketing activities with technical savvy and marketing best practice experience, including Experience Centers, Account Based Marketing and Content Marketing Support and drive a process of Continuous Improvement across marketing to ensure our programmatic spend - our use of internal and external capabilities - continues to mature and become more efficient Engage in various research and support activities to help marketing select the most appropriate technologies or use our existing capabilities as economically as possible
Required Qualifications:Bachelors degree 3+ years recent experience in digital marketing, including website design and content management or - 3+ years' experience with digital marketing capabilities including lead nurturing, email marketing, account - based marketing or similar 3+ years experience working with marketers in either a consulting, business development or an operational role SME in at least one area of marketing technology, such as e - mail marketing, web design, content management or digital media 3+ years' technology background with an ability to quickly assimilate, understand and communicate technology factors to a marketing audience Thorough understanding of marketing process and workflow Hands - on experience of working with key marketing tools 5+ years' experience as in and around the marketing function (preferably with a marketing technology, CRM or other "martec" - related role) Demonstrated knowledge of and confidence in the broader marketing technology landscape Demonstrated ability to learn quickly and work with multiple stakeholders across multiple functions Comfortable with agile approaches to project work Experience working in a matrixed team environment and attaining accountability and results from matrixed groups Must possess strong organizational skills and excellent relationship building skills across technology and marketing organizationsPreferred Qualifications:Ideally will have expertise in one or more of the following: Adobe Experience Manager, Eloqua, Adobe Analytics, Salesforce, Marketo Experience in large enterprises Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. Job Keywords: Digital Marketing, Eden Prairie, MN, Minnesota
Internal Number: 744978
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.