NACS is seeking a Marketing Manager to assist our five-person marketing team in developing and implementing integrated marketing campaigns with a clearly defined marketing strategy across a portfolio of high-profile educational partnership programs and international events. Marketing efforts will assist NACS in achieving its core objectives: drive NACS membership, event attendance, product sales, and overall brand awareness and loyalty.
DUTIES AND RESPONSIBILITIES • Responsible for day-to-day marketing efforts, as well as the development and ongoing evolution of marketing vision and strategy for a high-value, global portfolio of events, products, and services within our “International” and “Education” verticals. • Position and enhance the overall brand value and product positioning of NACS. • Develop, implement and manage integrated marketing plans and tactics across a wide range of channels, including landing pages, content marketing, affiliate relationships, social, PR, print, email and digital. This includes both coordination of current, ongoing campaigns, as well as envisioning new campaigns consistent with our bull’s-eye target and our organization’s key differentiators and value propositions. • Effectively execute marketing programs through team collaboration, tracking, competitive research and pushing the envelope to regularly test new and emerging channels. • Evaluate results against benchmarks and goals to measure the effectiveness of international marketing programs and implement improvements as required. • Collaborate with a wide variety of stakeholders—including membership, web / IT / data, events, publishing, and external agencies—to achieve internal business unit goals and objectives while also delivering the tactical assets to support these plans. • Responsible for managing a high volume of projects and prioritizing activities to effectively deliver marketing plans on time and budget. • Ensure all deliverables adhere to NACS brand guidelines and enforce event branding where possible across the team. • Measure and communicate status / results of activities; must have strong communication and organization skills. • Possess a keen interest in professional development, learning and growth; expand functional competencies by identifying opportunities for improvement, attending educational programs, reviewing industry publications, etc. • Other duties as required by business need
REQUIREMENTS AND PRIMARY SELECTION CRITERIA • 3-6 years of demonstrated marketing experience • International event marketing experience a plus • 2+ years digital marketing experience and social media expertise • Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred • Excellent communication and writing skills • Strong understanding of the principles of marketing, communications and measurement • Sound project management skills and strong attention to detail • Solid understanding of email/marketing automation platforms such as Real Magnet, Mail Chimp or similar, in order to execute various types of email campaigns, including adjusting layout, copy, images, calls-to-action, and other content as needed. • Ability to multitask, operate under pressure, and meet deadlines • Team player – works to ensure team goals are met or exceeded; strong capabilities in partnering with internal stakeholders to achieve desired outcomes • Computer proficiency with Microsoft Office; strong Word, Excel, PowerPoint, and email (Outlook) required • Experience in the Adobe Creative suite (Photoshop, InDesign, and/or Illustrator) preferred
NACS (convenience.org) advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve. The U.S. convenience store industry, with more than 154,000 stores nationwide selling fuel, food and merchandise, serves 160 million customers daily—half of the U.S. population—and represents 3.4% of the total U.S. gross domestic product. NACS has 2,100 retailer and 1,750 supplier members from more than 50 countries.