All Campus partners with well-known, traditional institutions of higher education to expand enrollment for their online programs.
At All Campus, we strive to foster a culture of support and inspiration for the substantial pool of talent we’ve been able to gather. The work environment is friendly and flexible, with opportunities for team members to interact with several departments at once. Each team member can have an immediate impact, and every perspective is welcome. We love hiring smart people and inspiring them to do what they do best. We know that true happiness comes from the satisfaction that you’re performing at your full potential in something you love doing. The culture reflects a distinct blend of dedication, focus, and skill that only the cooperation of a caring, expert team can create. Put simply, we genuinely like working with one another, and it shows.
All Campus is searching for a talented and innovative Marketing Manager. The marketing manager will be responsible for the planning and execution of the marketing strategy for select All Campus clients under the direction of the EVP of Marketing and in coordination with the AC design team, analytics team, and channel managers (e.g. paid search, organic search, corporate partners, etc.). The ideal candidate will have a well-rounded direct marketing background with experience in/exposure to best practices of paid search, email, display and social media advertising, landing page testing, and media buying. (S)he should also be familiar with SEO and content marketing strategies and have a deep understanding of marketing performance metrics.
This individual will also coordinate any on-ground or virtual events conducted on behalf of All Campus clients. The marketing manager will be highly organized and professional – able to plan and execute these events in partnership with All Campus client service directors and University client administrators.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Plan, execute, and optimize the cross-channel marketing/communication strategy for select all campus clients with support of the content, design, search, analytics, SEO and client service teams.
Research, plan, negotiate, and buy media placements for select clients according to set budgets.
Evaluate the success of media placements based on target KPIs.
Manage webinars for All Campus clients including webinar scheduling, presentation development, running practice sessions with clients, run pre-webinar tech checks and technical troubleshooting.
Work with content and design teams to execute webinar promotions, including website mentions and emails, and execute post-webinar follow-ups.
Provide on-site webinar support including executing the presentation, managing chat and Q&A, and providing troubleshooting/technical support on all tech used, including Zoom, Adobe Connect, and WebEx.
Manage post-webinar follow-ups, including reporting on the performance of the webinar, and registrant/attendee follow-ups.
Provide event management support for All Campus or client attended tradeshows.
Work collaboratively with All Campus staff and University Partners to provide the highest level of customer/student care.
Possess a “can do” spirit of accountability, helpfulness, inclusion, flexibility, continuous improvement, collaboration, creativity and fun!
EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.
Minimum of a bachelor’s degree in business, marketing, or a related field.
5-10 years of experience in marketing/advertising.
Background in online student recruitment for higher education a plus.
Exceptional communication and organizational skills.
Ability to meet deadlines and handle multiple tasks.
Outstanding customer support and client service skills required.
Equivalent combination of education and experience.
All Campus partners with leading, traditional higher education institutions to grow online enrollment and maximize market share. We provide the initial marketing investment and an entire team of OPM professionals that expertly connects a university's academic program with qualified students. Today, All Campus blends an imaginative creative approach with proprietary technology making us the most so...phisticated direct response marketers in the industry. We represent over 35 academic programs, generating thousands of prospective students each month on behalf of our clients. Our digital marketing capabilities, optimization techniques, custom-built CRM software, and SEO expertise ensure that we deliver only the highest-quality inquiries from the most engaged students at an efficient acquisition cost. We handle every aspect of student recruitment, beginning with in-depth research, which helps us uniquely position the program and informs every decision we make—from marketing strategy and creative design all the way through academic advising and student coaching.
Specific services we offer to our university clients include:
-New Program Viability Research
-Student Coaching and Retention Services