•Perform duties related to developing comprehensive external operations planning that maximizes ticket revenue, spectator and student attendance, fan engagement, and brand awareness for twenty varsity sports with an emphasis on football, volleyball, women’s soccer, and the men’s and women’s basketball programs. •Responsible for athletic marketing operation: oServing as liaison for corporate partners at orientations. oManaging marketing office, marketing assets, and assisting with the hiring and training of student marketing internship program. oOverseeing development and implementation of the Laker Nation Mobile App. oAssisting with the activation and fulfillment of sponsorships oAssist with the development and execution of a social media plan along with the Director of Digital Media. •Supervise all in-game and special event promotions including planning, design, and execution of plans to build brand awareness and enhance game-day atmosphere. oGame Day presentation and promotions coordination oAssist with corporate sponsor production activities oGame day promotional activities, which include the writing and organization of game day and public address scripts, in-game music, national anthem, and videoboard activations. oServe as liaison for all student spirit groups (GVSU Laker Marching Band, Cheerleaders, Dance Team, etc.) •Develop and implement special fan events (i.e. Theme Nights, Fanfest, Basketball Bash, Watch Parties, etc). •Liaison with all marketing and promotions external vendors •Provide management support including the development and maintenance of the departmental budget, unit and marketing plans, fostering collegial working relationships with university administration and student services departments. •Carry out other duties assigned by the Assistant Director of Athletics for Sales & Marketing.
A minimum of two years of experience in intercollegiate athletic marketing or equivalent experience.
Demonstrated ability to prioritize work, handle multiple demands efficiently, think ahead, anticipate issues, and successfully work under pressure to meet deadlines.
Possess excellent attention to detail, grammar and proofreading skills, and strong verbal and written communication skills.
Demonstrated ability to work independently, coordinate large projects or events.
Must be available some nights and weekends.
Five years of experience in NCAA athletic marketing.
Additional Salary Information: A comprehensive benefit package is included. Salary is commensurate with experience.
Grand Valley State University is an NCAA Division II institution that values inclusiveness in all aspects of university business. We are located in Allendale, MI, just 12 miles outside of Grand Rapids, the second largest city in Michigan. Our student population averages 25,000. Laker Athletics has placed first or second in the NACDA/Learfield Sports Academy's Directors' Cup for the past 14 years.... We compete in the Great Lakes Intercollegiate Athletic Conference, where we have captured the conference all-sport cup (President's Cup), for the past 18 consecutive years. For more information about GVSU, please see our website at: www.gvsulakers.com or www.gvsu.edu or www.gvsu.edu/sportsfacilities.