The Marketing Director is responsible for the overall branding, messaging, communications, and developing of the marketing strategy for the association management company's association clients.
I. Strategy and Marketing Plan Development
Confer with staff to set goals for the client.
Research the market, competition, to determine the best outlets to gain visibility.
Develop marketing plan, strategy, and budget that will reach clients’ goals.
Secure marketing vehicles that will best deliver desired message (e.g. place ad insertion orders, purchase banner ads, order mailing lists, schedule emails, etc.)
Monitor the budget throughout the year to make sure it is not exceeded.
Monitor marketing results throughout the year to make sure they are reaching goals—adjusting them as needed.
Report results of marketing campaigns.
II. Promotional Materials and Newsletters
Help develop themes for conferences and other projects
Work with Graphic Designer on look and branding of all promotional materials
Work with Marketing Coordinator to write copy for all promotional materials and newsletters
Assist other staff members in writing copy for communications as needed
III. Social Media
Research Social Media vehicles
Recommend the appropriate Social Media vehicles to clients based on their membership, their industry and their goals
Work with Marketing Coordinator to monitor and maintain client Social Media accounts
IV. New Marketing Opportunities
Stay abreast of, and research, new marketing vehicles and trends
Attend marketing conferences to explore new trends in association marketing
V. Website Development and Maintenance
Update AMC and client web sites on an as-needed basis
Write copy and create navigation for existing and new websites
Work with Marketing Coordinator to maintain websites
VI. Association Management
Act as liaison for committees as needed.
Work with task forces, committees, and boards of directors as required.
Complete tasks assigned by committees.
Prepare marketing reports and recommendations for board of directors and committees.
Assist in the writing and proofing of proposals for new business.
Assist in serving members by responding to inquiries, providing information, and performing association management duties as required
Supervises the Marketing Coordinator, Technical Editor, Production Manager and Graphic Designer.
Bachelor's Degree (B.A.) from a four-year college or university and an appropriate amount of experience to complement education.
Excellent computer skills. Experience with various software packages, which include but are not limited to Word, Excel, YourMembership, File Maker Pro, and E-mail packages. Prefer Mac experience or ability to quickly learn.