Seasoned Direct Response Creative Director/Copywriter
Purpose of Position
To lead and develop a seasoned team of writers, art designers, editors, and creative support personnel who will consistently produce quality creative projects on-time and on-budget.
To establish and maintain best practices in developing and achieving exceptional work product through effective communication, follow-up, and timely production of deliverables as promised, thereby ensuring client satisfaction above industry expectations and naturally promoting repeat business as a result.
Job Duties and Responsibilities
Work closely with Account Executives, writers and other Creative Department personnel to accurately determine client needs and expectations and develop impacting copy and artwork that addresses these needs accurately and profitably.
Manage and oversee Creative personnel and projects in-process to ensure marketing objectives are translated into clear creative strategies so client timelines can be met and projects are being delivered on-time and on-budget.
Maintain a consistent system of project follow-up to ensure Creative staff personnel are communicating effectively with internal departments and providing ongoing status to our Account Executive and clients as needed.
Work closely with senior management and staff in Sales, Production, Finance, and Operations to produce winning campaigns that meet or exceed client expectations and meet the profit and client retention goals of our company.
Maintain regular and frequent direct communication with subordinates to clearly articulate project goals and priorities, build trust and confidence, and monitor the quality of work being produced on a regular basis.
Stay informed of market developments in creative areas through reading, industry involvement, and research to determine competitive factors our company must address to stay viable and profitable.
Maintain open and frequent communication with subordinate personnel to assist them with their skills development and provide them with consistent feedback on their successes and areas where they need additional development or improvement.
Maintain a high level of organization and follow-through in the oversight of Sales and Business Development objectives, and the execution of your job duties and responsibilities.
Strong and consistent team player attributes as a member of the Senior management team of the Company.
Tact and diplomacy in addressing all external and internal representation of our company, particularly in dealing with personnel-related issues.
Consistent honesty and integrity in dealing with all Creative Department and overall company issues.
Strong planning and organization abilities ensuring rapid learning and follow-through on time-sensitive job requirements.
Hands-on oversight of jobs in-process to ensure they are completed on-time and on-budget.
Dependable and reliable in terms of punctuality, attendance, and focused follow-through with clients, vendors and internal personnel.
Demonstrate sound time management in the execution of all job duties and responsibilities.
Maintain consistent communication with Sales Department and clients regarding job progress on a proactive basis.
Communicate significant work flow challenges along with alternative suggestions for solving them.
CDMG Creative Director - Job Description
Maintain an upbeat and positive attitude in all aspects of your work.
Maintain consistent professionalism in all interactions with clients, vendors, and co-workers.
Represent Creative Direct Marketing Group and InfoMat Inc. in a positive and professional manner at all times.
1. 10+ years of experience writing direct response copy.
2. Have managed art direction and layout in the direct response format for print and digital.
3. Have managed multiple writers and artists.
4. Knowledge and understanding of both the financial markets and alternative health supplements is a huge plus.
Additional Salary Information: Based on experience with possibility of commissions, bonus' and more.
CREATIVE DIRECT MARKETING GROUP, INC. (CDMG) is a full-service, direct response advertising and digital marketing agency with one goal in mind: increasing your response, market presence and profits through “accountable advertising.” For more than 35 years, we’ve helped turn entrepreneurial start-ups into large companies…and large companies into multi billion-dollar businesses.