The American Trucking Associations (ATA), the nation’s leading trade and lobby association representing the trucking industry, is seeking an organized, driven and creative Marketing Manager. The incumbent will manage marketing initiatives for ATA and Transport Topics advertising sales including lead generation, events, sales tools, digital and print advertising, and competitive research.
This position will oversee the management of the production calendar, on-time deployment of campaigns, smart audience management, and lead-acquisition initiatives. This position will report to the Marketing Director and is located in our Arlington, VA headquarters office. This role has no supervisory or budgetary responsibilities.
Work directly with the Marketing Director to acquire leads, lead analysis reporting on data analysis projects.
Run effective email marketing, social media marketing, SEM, SEO campaigns.
Monitor, measure and optimize performance of the digital media campaigns – both organic and paid by studying analytics.
Responsible for writing content to inform, motivate and inspire a variety of audiences based on personas, personalization and optimization.
Provide data management oversight to include setting list criteria to support customer profiling, execution of segmentation and behavioral reporting.
Support Transport Topics exhibit booth at tradeshows and promote other Transport Topics events.
Conduct market research: analyze customer research, current market conditions, and competitor information.
Manage and oversee outbound communications to ensure that brand and messaging standards are met.
Working with the Transport Topics editorial and marketing departments, help promote special issues and online opportunities to potential paid sponsors.
Provide regular communication support to the Transport Topics field sales force in helping them to advance sales goals, objectives, and priorities.
Utilize CRM and marketing automation technology and continually work towards optimizing lead generation activities such as email campaigns.
Develop sales collateral and presentation materials.
Knowledge and Skills:
BA/BS in Marketing/Communications or equivalent combination of education and experience. Experience with media buying or the advertising industry a plus. Experience with trucking or transportation issues desirable but not required.
Oral and written communication skills as well as, strong analytical and reporting skills are essential. Experience with Marketing Automation tools, CRM technology, and basic HTML and/or Adobe Creative Suite is preferred but not required. Advanced experience working in MS Office Suite is required. Knowledge of e-mail marketing systems and analytics software greatly preferred. Experience working with advertisements, writing content for social media and promotional e-mail copy.
Applicants must be eligible to work in the United States. Please no third-party, agency responses, re-postings, calls or walk-ins. Relocation assistance is not provided. The American Trucking Associations is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or other protected veteran status.
Additional Salary Information: We offer a competitive salary and benefits package.
The mission of the American Trucking Associations, Inc. (ATA), is to effectively advocate and communicate efforts designed to improve safety and profitability for our members.
The American Trucking Associations is a non-profit organization. Founded in 1933, ATA is the national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and in...dustry-related conferences and councils, ATA is the voice of the industry America depends on most to transport our nation's freight.