The Fairbanks Concert Association is seeking a Marketing and Communications Manager who will support organization-wide marketing, communication and fundraising activities including the development of annual marketing and communication campaigns, retaining current supporters and engaging new audiences. The coordinator will oversee the annual creative strategy and develop additional printed, digital, web and social media materials, event collateral, and other communications as needed. The coordinator will work closely with the Executive Director to develop specific outreach objectives to advance the mission of the Fairbanks Concert Association.
The following is representative of the work performed by this position and is not all-inclusive. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.
Plan and coordinate appropriate marketing campaign for concert season
Develop campaigns for each event using website, social media, blast email, advertising, PSAs, press releases, direct mail and community outreach
Market to key audiences including both core supporters and new emerging supporters
Segment audiences for effective marketing through appropriate channels and materials
Utilize best practices to improve existing website
Expand social media presence through content creation and implementation schedules
Learn and use FCA’s CRM system PatronManager to target specific audiences within our existing patrons and market appropriately
Collaborate with contractors and vendors to develop print collateral and videos
Design basic materials in house including fliers, invitations and emails
Develop and continually update donor material
Effectively manage relationships with media outlets and proactively develop public relations opportunities
Collaborate on grant writing
KNOWLEDGE, SKILLS & ABILITIES
Superb writing skills in a variety of formats
Experience with performing arts events
Experience working with a broad range of media, volunteers and members of the public
Experience with photoshop and graphic design platforms
Experience with a variety of computer platforms and software
Experience working with diverse community groups and individuals
Strong organizational skills
Experience managing multiple projects at once and performing a wide range of tasks, from very detailed to very general
Ideal Candidate Profile
Works cooperatively and collaboratively with co-workers, contractors, board and volunteers
Open to new ideas
Generates new ideas
Creative, positive, resourceful, energetic, reliable and professional in carrying out our mission “To present, promote and sponsor artistically and culturally diverse performing arts events and educational opportunities of the highest quality from stages around the world.”
Degree in marketing, communications, public relations, journalism, or other related area or 2-3 years related work experience.
The Fairbanks Concert Association is a small, busy organization, the primary non-profit presenting organization in Fairbanks, AK. We are highly collaborative, seek partnerships both within and without the community, with NPOs and others. We seek to contribute to Interior AK through the performing artists we present, and to build community through our activities.