AVIA is seeking a marketing leader with brand-building expertise, a creative voice, and the energy to lead a talented, fast-paced team. As VP of Marketing, you would continue the development of our small-but- mighty group by setting a smart strategy, offering creative direction, and bringing executive leadership.
Our view of US healthcare offers fascinating marketing opportunities:
- We work in areas of healthcare undergoing massive change and transformation.
- We engage with up-and- coming technology companies working on the leading edge.
- We support a fantastic group of health system members with a growing number of success stories.
We seek a proven marketing leader to raise our game in several areas: branding, messaging, public relations, digital marketing, etc. You’ll be our creative director, editor-in- chief, and chief storyteller. And since our marketing team is “lean”, you’ll need to jump in and personally execute on projects and deliverables.
In this Chicago-based leadership role, you would manage a team of two marketing directors (plus contractors) who cover all facets of marketing: digital, PR, events, communications, design, content development, etc. Our #1 goal in 2017 is to amplify the AVIA brand so that more industry leaders learn about our model and successes. You would set the strategy, plan the activities, rally your team members, and measure results.
Design a cross-channel marketing plan that translates business and marketing goals into meaningful deliverables. This includes setting a clear and compelling vision for brand.
Bring a backpack full of new ideas-- -wacky ones included—that stretch our thinking and challenge us to do more.
Further develop and refine our brand voice.
Act as portfolio manager for a lengthy list of marketing initiatives and projects.
Manage the marketing/PR budget and negotiate contracts with third-party vendors.
Lead, develop, and mentor a high-performing team of intrepid marketers who have a lot on their plates.
Desired Skills and Experience:
The formula for success: deep healthcare knowledge + broad marketing expertise
Brand strategy. Demonstrated success in launching new brands and repositioning existing ones.
Stellar writing skills. We’ll request healthcare industry samples that show your ability to write both creative copy and straightforward, informational copy.
Up-to- date knowledge of marketing best practices with examples of campaigns and results.
Project juggling skills. You must have high energy and strong project management skills to keep pace at AVIA.
10+ years of PR, advertising, and/or marketing experience.
3+ years of marketing management experience.
Healthcare experience is a MUST.
Strongly preferred: Experience in the provider market.
Bonus points: Experience marketing digital health solutions.
AVIA runs the nation’s leading network for health systems seeking to innovate and transform through digital strategy. The AVIA Innovator Network brings together action-oriented health systems to solve pressing challenges that are ripe for digital innovation. Network members collaborate on strategic initiatives like consumer engagement and post-discharge success. With AVIA’s rigorous process and the power of collaboration, members identify, deploy, and scale the best digital solutions to achieve financial and clinical impact. The result? Health systems accelerate their pace of transformation – moving faster with greater confidence. Learn more at aviahealthinnovation.com. Follow us on LinkedIn and Twitter.
Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.
AVIA leads a network of health systems working together to solve pressing challenges that deliver results and transform healthcare.
We look for people / team players who:
* are passionate about their career
* are meticulous, with a strong work ethic
* eagerly connect with people, companies and ideas
* are comfortable being straight shooters
* display empathy, curiosity, and kindness
* ar...e adventurous and willing to take risks
Most importantly, if you’re committed to living your purpose and want to transform healthcare, we’d like to hear from you!
AVIA offers a competitive salary, medical insurance and equity incentives, within an exciting startup environment.