Assistant/Associate Director of Marketing and Fan Engagement
Responsible for the daily management of department's marketing and fan engagement activities for Athletics. The Assistant/Associate Director for Marketing and Fan Engagement is responsible for assisting with the coordination of marketing and promotional efforts for Boston College Athletics, its thirty-one athletic programs, and more than 730 student-athletes.
The position will report to the Associate Athletics Director for Marketing & Fan Engagement
Responsible for the daily management of department's marketing and fan engagement activities for Athletics.
The Assistant/Associate Director for Marketing and Fan Engagement is responsible for assisting with the coordination of marketing and promotional efforts for Boston College Athletics, its thirty-one athletic programs, and more than 730 student-athletes.
Primary responsibilities include assisting in the management of football marketing, advertising, fan attendance, fan engagement, fanfest, and gameday experience programming.
Management and execution of annual women's basketball marketing plan, advertising, attendance strategies, fan engagement, and gameday experience programming.
The position manages and coordinates strategy and scheduling of department's email database and marketing.
The position will create and execute annual marketing plans for women's soccer, women's ice hockey, and softball.
The position assists the marketing department in research analysis for data management for customer satisfaction, revenue, and attendance goals.
In addition, the position will be the athletics liaison for BC band programs including scheduling and coordination of performances around athletic events.
Associate Director: Minimum of 3 years of experience specifically in intercollegiate marketing.
Assistant Director: Minimum experience of 1 year in intercollegiate marketing.
A bachelor's degree is required.
Strong interpersonal skills including the ability to foster and maintain working relationships with individuals representing other departments within the University, sponsors and prospects, and partners within the Boston College Community.
Ability to work nights and weekends around athletic events.
Proven experience with the following applications and web development software:
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.